One of the significant Google ranking factors, link-building, is an important tactic in SEO. It is a way for Google to measure the effectiveness of a website. As per 67.5% of SEOs, backlinks play a huge role in determining Google’s ranking.
The more quality links a website contains, the higher the page will rank on SERPs (Search Engine Result Pages). However, it is more challenging than it sounds.
Building high-quality links is a time-consuming process. You need an excellent link-building strategy to take your website to the top without being considered spammy.
The question arises: why to bother investing most of your time in only one SEO tactic?
Well, it is because link-building is considered the finest way to enhance your Google ranking. Link-building and SEO go hand in hand.
With all the strategies in place, building backlinks will take much of your time, effort, and skills. It is not just about publishing well-written content to drive relevant traffic to the website. Link-building is much more than that.
So, what is the ideal solution to do link-building the right way?
The answer is to hire the best white-label link-building agency who are proficient in using legitimate strategy to build quality links authentically.
But are there any agencies that are using authorized ways for backlinks? And how to find the right one?
To find the answers to all your queries, continue reading the blog.
White-label Link-building: What is it?
White-label link-building is when a digital marketing agency or SEO service provider uses an external agency to get quality backlinks for their clients. The latter then rebrands or white-labels report and sends it to the client in their name.
Most startups and small businesses hire white-label link building service providers to ensure high-quality backlinks are being delivered to the clients. The company taking advantage of white-label link-building services gets full ownership of the backlinks built by the agency.
Link-building is one of the crucial aspects of SEO, but not many businesses have the expertise and skills to do it correctly. This is where white-label link-building agencies come into the picture. Such SEO agencies allow enterprises to deliver organic results to their customers.
Many websites use black hat SEO tactics, including unnecessarily purchasing links, stuffing keywords, using invisible text, adding unrelated keywords, etc., to rank higher on the Google result pages.
However, white-label SEO service providers only rely on ethical link-building methods to create informative and relevant content to get backlinks from a high domain authority website.
What are the different ways to earn quality backlinks?
Google has more than 200 ranking factors. And amongst them, backlinks play an important role. Hence, it is essential to earn quality backlinks to give a boost to your website. Let’s have a look at some of the ways to get high-quality backlinks from a reputable site:
A. Blogger Outreach
Blogger outreach is one of the ways to earn a high-quality backlink from the website of a relevant and well-known blogger.
The white-label link-building agencies create unique and quality content and outreach to bloggers within the same niche to get a backlink from high domain authority websites.
B. Infographic Outreach
Infographic outreach is an interesting method to reach out to targeted websites to get your infographic placed on their websites and, in return, ask for a link to your page.
The agencies have a team of creative designers to create an effective and relevant infographic per the website’s requirements.
C. Broken Link-building
The white-label link-building service providers take advantage of broken links on prospective websites. They approach the website owners to get their dead page replaced by the company’s working page. Hence, earning a backlink from an authoritative website.
Benefits of White-label Link-building Services
Hiring the top white-label link-building service allows you to take advantage of a team of professionals who are well-versed in building high-quality backlinks correctly. Let’s have a look at some of the benefits:
1. Expand Your Portfolio of Offerings
One of the top benefits of white-label SEO agencies is that you get to expand your portfolio of offerings. It helps you build your brand by picking clients from different industries, including IT, finance, health & fitness, fashion, travel, food & beverages, etc.
All the white-label reports generated by the agency will be under your name, helping you bring more business and get the attention of prospective clients. With the help of a white-label SEO company, you can build a diverse portfolio of satisfied clients and take your brand to a new height.
2. Order Links on Behalf of Your Clients
White-label SEO agencies allow businesses to place backlink orders on behalf of their clients. A good white-label agency will have an interactive dashboard or a portal for their clients, making it easier for businesses to place and track multiple orders with the agency. With the help of such portals, the agency can provide regular updates and maintain transparent communication. This helps businesses manage and keep track of their orders.
To deliver higher quality work and satisfactory results, good white-label link-building service providers have a team of proficient and experienced designers, writers, digital marketers, SEO experts, etc.
Moreover, a reputed and confident agency will provide 100% satisfaction guaranteed and a refund on the replacement of backlink orders to unsatisfied clients.
3. Engage Expert Bloggers and Influencers to Build Quality Links for You
Another benefit of a white-label SEO agency is that they help you get high-quality genuine, natural, and contextual backlinks from real bloggers on the website as per your DA (Domain Authority) preference.
Most agencies have a team of experienced writers who create content around the topics that provide value to the client’s website. Once the content is finalized, the team finds the relevant websites and manually outreach to bloggers with a powerful pitch to publish the content.
A reputed white-label SEO company acquires high-quality backlinks from expert bloggers and influencers.
4. Quick Turnaround Time
The white-label SEO agencies have an experienced team of workers, making it possible to have a quick turnaround time. This makes it possible for businesses to save time and resources. The time can be used on clients’ brand-building strategies. Most white-label agencies will have a defined SLA for delivering backlinks to the client.
5. Cost Efficient
Most white-label link-building SEO agencies offer affordable backlinking solutions. High-quality backlinks are acquired using simple link-building strategies. This helps attract relevant and organic traffic to the website, increasing ranking on search engine result pages (SERPs).
6. Quality Content
The white-label link-building service providers ensure high-quality content written with a human-first approach.
Good quality content helps companies earn backlinks from high domain authority websites which helps drive relevant traffic to the website and improve ranking. According to 57% of SEO experts, creating quality content is the number one way to boost your website’s search engine ranking.
7. High Authority Backlinks
Acquiring quality backlinks from websites with high DR and DA ensures more organic traffic. Although link-building is a strenuous process, it plays a vital role in a website’s SEO. In fact, as per 92% of marketers, backlinks will also have the same or higher relevancy in the next 5 years.
8. Provides Do-follow Links
No-follow links are an attribute that doesn’t allow link juice to pass from one website to the other. Google does not consider it a direct ranking signal. Therefore, a white-label link-building agency makes sure to earn do-follow links for the client’s website for positive results.
Difference Between White-label Link-building Vs. In-House Link-building
| White-label Link-building Service Provider | In-House Link-building Team |
| Find the right white-label link-building agency. | Find relevant websites for backlinks. |
| Place your order with the service provider. | Design an effective outreach strategy. |
| Get a white-label report of the output. | Negotiate with the prospective website owners. |
| Write high-quality content, and get it reviewed. | |
| Submit the content and get a do-follow link. | |
| Write a client report. |
From the above table, we can conclude that you can save time, resources, and effort with a white-label link-building agency. Companies can invest that time in evaluating and strategizing how to grow their business.
Cost of White-label Link-building Services
You must have realized how complicated building high-quality backlink is from the above paragraphs. With so many people involved in acquiring a genuine and natural link for your website, it’s not a cheap service.
The following are the factors that go behind building unique and natural backlinks for your clients:
- The white-label SEO agency team does thorough and deep research to identify and find high-domain authority websites for link placements.
- The SEO specialists design a compelling pitch to convince website owners to provide a backlink.
- Once a positive response is received, the white-label agency and the website owners discuss the content topic.
- A content writer prepares and presents well-written content for the website.
- Editors and proofreaders ensure the content is credible, top-notch, and plagiarism free.
- After the content is approved and published on the website, the company performs quality control measures.
- Ultimately, the team prepares a detailed white-label report for the client.
The following is Outreach Crayon’s price per link building service:
| Services | Minimum Cost (Based on factors like DA/traffic etc) | Maximum Cost (Based on factors like DA/traffic etc) |
| Blogger Outreach | $60 | $350 |
| Infographic Outreach | $80 | $120 |
| Broken Link Building | $60 | $100 |
| Blog Writing Service | $0.04 | $0.08 |
Considering the above services, a white-label link building agency that delivers quality links will charge you somewhere between $100 – $500 per high-quality backlink.
Why do you need a white-label link-building agency?
Building high-quality links is a complicated and challenging process that requires a deep knowledge of all the latest SEO developments. In a study conducted by the SEO Tribunal, 65% of digital marketers confirm link-building is the most challenging aspect of SEO.
So, if you think you can do it all alone, remember the statistics.
Google keeps changing its ranking factor, which is sometimes hard to follow. This is why you need a white-label link-building agency. With their expertise and skills, white-label SEO agencies help take your site in the right direction. It focuses on establishing a promising connection with other well-established websites.
If you are satisfied with the reason to hire a white-label SEO company, read the below sections to learn how to find the right agency to take care of your website needs.
7 Helpful Tips for Choosing the Right White-label Link-building Agency
Choosing the right white-label link-building agency is not an easy decision to make. Many factors are involved in generating high-quality backlinks to boost the website’s ranking and visibility.
We have come up with some helpful tips that will benefit you in choosing a white-label SEO agency that will provide the services as per your requirement.
1. How do they ensure quality links?
The first and foremost thing to ask your white-label link-building agency is how they ensure the quality of the backlinks provided.
Well, various aspects should be considered while performing the quality analysis. A high-quality backlink must meet the following factors:
- The link should be from high DR (Domain Rating) websites.
- The link must be from a website with high organic traffic coming from a relevant audience.
- The link should be from a website with a low spam score.
- It should be a do-follow link inserted within the main content of the page.
- The link must be on a website that is relevant to your niche.
Along with these parameters, you must also ensure that white-label SEO agencies have a proper tool to check the quality of backlinks.
Free tools like Link Litmus can help white-label SEO agencies analyze their recently obtained backlinks and referring domains. This ensures that only the best quality backlinks are delivered to the company.
The tool has a list of 10+ quality parameters against which the links are checked for their quality. This guarantees that:
- The links are not obtained from PBN (Private Blog Network) websites.
- The links are not sold through cold outreach.
- The links are not from the websites offering the open ‘write for us’ option.
- The links have qualified the minimum required AHREFs metric.
- Last but not least, the links qualify for the quality assurance checklist.
Link Litmus tools guarantee links that will help Google love your website.
2. Do they follow manual email outreach for link-building?
The next question in the pipeline should be whether the white-label SEO agency follows manual email outreach for link-building. It is the most effective technique to get quality backlinks with well-written content published on a high domain authority website.
In manual email outreach, the team personally picks the relevant site and reaches out to the website owner with an effective personalized email pitch. As per the study, only 8.5% of people get a response to their outreach emails. Therefore, to avoid falling into the group of 8.5% people, it is essential to know that your white-label SEO company is following manual email outreach to acquire backlinks for your client’s website.
The following are the benefits of sending a manual outreach email:
- Get high-quality backlinks to your client’s website.
- Build strong relationships with leading organizations.
- Improves your conversion rate in comparison with automated outreach emails
3. Do they pay to get links published?
Before choosing the white-label link-building agency, ask them this question. And if their answer is positive, you must leave as quickly as possible. Such agencies rely on paying to get links published to grow their website. However, you must remember that buying and selling links violate web admin guidelines.
If, at any point (which will happen eventually), Google catches you using paid links to drive traffic, you might find your site penalized and removed from the Google index.
The famous case is Search King Inc. v. Google Technology, Inc.
Search King filed a complaint against Google for maliciously and purposefully eliminating the PageRank of its link-selling scheme, PRAN. Search King was selling links to high-domain authority websites ranking well on Google.
Search King presented the case in court by saying that in Google material and Larry Page’s thesis paper, PageRank has been defined as “honest, objective, and mechanical.” Therefore, the action taken by Google against paid links was anti-competitive.
Search King case was dismissed by the court. However, it provided a valuable lesson to all website owners: If Google catches you taking part in paid link schemes, you will be penalized.
4. Refund/Replacement Warranty
Client satisfaction must be the topmost priority for every white-label link-building agency. The right agency provides a refund/replacement warranty if you don’t like the backlink quality. They value your time and money and therefore ensure to provide 100% satisfaction in terms of link-building efforts.
5. Ensure It’s Not a Faceless Agency
In shortlisting the white-label SEO company, ensure that it is not a faceless agency with no physical address, social media links, proof of their work, and employees.
The white-label agency you should work with must have a team of experienced digital marketers, writers, and SEO experts. Choose a company that has built its name in the field of link-building and stands by its quality of backlinks
6. How prompt are their replies to website queries?
The quality of work doesn’t matter if you are not providing good customer service to retain your clients. In a study by Gartner, there is a 94% chance of people purchasing the product or services if the company replies promptly to their customer queries on the website.
Hence, hiring a white-label link building agency with an excellent customer support team is best.
7. Self-service Portal
The last thing to check with your white-label SEO agency is whether they have a self-service portal. Self-service support helps customers place and track orders and get answers to basic queries without contacting the human agent. This ensures customer satisfaction, and them not waiting in a queue while the representatives are engaged with other customers.
The image below shows OutreachCrayon’s service portal. A portal like this makes it easier for clients to place and track orders.
Conclusion
Link-building takes time, resources, and effort. It is a challenging process because there is a probability of little to no return.
However, with the right white-label link-building agency, positive results are guaranteed. They take all the responsibilities on their shoulders and provide you with high-quality backlinks using white hat SEO techniques.
Hence, you need to be mindful while choosing the agency. The right white-label SEO agency can take your website to a new height, and the wrong one can easily hamper your growth. Use the above tips to select the agency that fits your requirements.
Hiring a white-label SEO company is worth hiring to maintain authority, increase conversion rates, and establish brand awareness.
So now the decision lies in your hand. Make the right one.
