Australian Appliances Dealership
Amplifying Organic Traffic Through Digital Marketing
Our client in focus is an electronic appliances and furniture vendor based out of Australia. They pride themselves on stocking products from all the major electronics brands like LG, Electrolux, Westinghouse, Simpson, Hisense, Beko, and Samsung. Their unique range includes factory seconds, carton damaged, recertified, refurbished, end of line and brand-new products, with free delivery and installation at the buyer’s convenience.
Their priority is their shopper’s utmost satisfaction, and they offer all the payment options in-store including Interest Free finance, and secure payment options online. Even then their sales were sliding in the backdrop of the pandemic. To remedy it, they went online, but due to a lack of digital media campaigns, they were struggling to hold onto the activity ratings for the webstore.
Facing a Challenge
What We Did?
Outreach Crayon began working on this project in March’21. The first step is always to analyze the problem areas, figuring out where work needs to be done and what degree of change is needed to improve the performance of the website.
We began with on page SEO- the creation of meta tags of the product pages and other unoptimized pages, keeping in mind the google prescribed word limit, which could lead to improvement in CTR of the website.
Events were created in Google Tag Manager such as Add to cart, Contact Us, Add to Wishlist, Subscribe, Place Order, which aided in understanding the audience interactions withing the website, and boosting conversions. We set up Google Analytics Goals to monitor users' smaller actions on the website that contributed to desired website objective.
Furthermore, resolving all crawl error issues assisted in enhancing user experience and image optimization using relevant alt tags resulted in overall SEO improvement. We made sure that the website load time was under 5 seconds, and put up regular check mechanisms on Google's Page Experience Report and Google Core Web Vitals.
Our team kept a constant check on rankings and implemented content changes to rank the keywords. Link building was exercised for quality Do-Follow websites leading to improvement in search engine result pages (SERP) and domain rating (DR).
In addition, off-Page SEO techniques such as business listing on local websites of “.co” lead to improvement in local visibility of a website. Activities like video creation and submission, PPT submission on high DA websites boosted website backlinks.
To drive high quality backlinks, classified advertisement campaigns were run on Australian websites, promoting exclusive products. Social bookmarking was effectuated for quick indexing.
Through our persistent efforts, our client noted that their total number of keywords increased by fifteen times, domain authority of the website Improved to 24 from 16 and keyword position improved.
There was growth in overall website organic traffic.
What have we achieved so far?
- The Organic traffic in Mar’22 has improved by 61.7% as compared to Mar’21
- In Mar 22, 53.93% of the total Goals have been completed via organic search.
- The number of new visitor’s sessions in Mar’22 have improved by 67.88%.
- The number of returning visitor’s sessions have also improved by 78.60% as compared to Mar' 21
- Total Events improved by 120.53% in Mar' 22 as compared to Mar' 21