If you’ve been researching effective link building methods, you may have come across testimonial link building. However, what is it, and is it effective for SEO?
Spam backlinks can do a lot of damage to your site. Unfortunately, many website owners have spam backlinks pointing to their sites, and they don’t even realize it.
Link building is a technique that boosts site ranking on search engines and backlinks are among the factors that Google considers when ranking a website.
If you own a website, ranking on search engines like Google is important if you need traffic. However, this can be a complex task, especially in competitive niches.
Do you run an online store? Getting your product pages to appear number one on Google can be more difficult than climbing to the top of Mount Everest. However, it’s still possible.
Page Authority is a metric developed by Moz to gauge a page’s ranking probability. It uses dozens of metrics to evaluate each page’s SEO strength and assign a score from 0-100 accordingly.
You may already be familiar with Domain Authority (DA) and Page Authority (PA). These terms were created by Moz – a SaaS company – and are used for different purposes.
When building backlinks, it is of the utmost importance to stay away from automated methods. Automated methods allow you to build massive amounts of backlinks at once, which is why they attract many marketers and SEOs.