As a website owner, you need to keep track of a lot, especially when optimizing your web presence for search. You’ll face Google’s constant algorithm changes, new metrics, and strategies, among other factors that you can’t control. Despite the challenges, optimization comes with several
Did you just launch a new website? Congratulations. However, launching a website is just the first step. There are other steps you need to complete to make your new website a successful one. One of them is Search Engine Optimization (SEO).
A while back, before Google and other search engines ever existed, web ranking was based on keyword usage in a page’s content. At the time, search engine optimization (SEO) practitioners overused targeted keywords, a method known as keyword stuffing, in a bid to rank higher even when the content
When ranking websites in search results, Google’s ranking algorithm considers a variety of factors.
If you’re looking to drive organic traffic to your site, you need to understand the relevance and authority aspects of search engine optimization (SEO) strategy.
How do you convince influencers and top blogs to allow you to tap from their juice? If you know anything about influencer marketing, then chances are that you are no stranger to blogger outreach. In fact, the latter is a subject of the former. With blogger outreach, you leverage the audience
One of the best ways to achieve your inbound marketing goals is to use inbound links. However, they’re not easy to come by; you need strategy and diligence to pull this off. Whether you’re just starting your inbound link building or you’re tired from the many emails you’ve sent out and
Backlinks are a vital part of every SEO strategy. When you have many high-ranking websites linking back to your site, you have a high chance of ranking your website. This is because the websites linking to your site endorses you to search engines. Not all backlinks are valuable; low-quality