Our client was struggling with low search engine scores. We analyzed the key SEO parameters so as to have a baseline that could be used to measure against the upcoming improvement.
The content of the website plays the most important part in helping the website rank in the top search results. We curated a set number of articles using power words, suited to the psychological need of the product, and created a blog section.
Furthermore, we included the most relevant information for the visitors, keeping the descriptions below 165 characters, which helped avoid the truncation of meta descriptions in SERPs. We even resolved all crawl error issues by updating the client of their presence and location.
Targeting the right set of keywords is essential to improving website traffic. Identifying the keywords with high volume, low competition, and high conversion rates, we finalized 16 keywords to work on.
We built backlinks on these keywords as the anchor text, focusing on niche-specific and long-tail keywords such as “pki design and implementation”.
Besides, duplicate content is frowned upon by Google and can result in a drop in search engine ranking via algorithmic penalty. Addressing this issue, our developers implemented canonical tags to indicate which product pages we wanted to be indexed by Google, thereby eliminating the problem of redundant pages.
In addition, we incorporated contextual backlinks through guest posting on websites having a similar niche and high quality. Adding and validating the website in local business listings helped boost awareness in the vicinity of the client.
