FAQ Link Building | Outreach Crayon

-> Do we use Contextual Backlinks to get the best out of our Link Building strategy ?

To make our content search engine friendly, yes we add backlinks contextually in the content. This assures our content becomes more readable & consistent throughout , enabling us to outreach more efficiently.

-> Is it tough to create edu backlinks for my website ?

No, creating Edu backlinks is not tough if you do it the right way. Education sites are high authority websites that are extremely conscious about what they link to. Some of the ways to approach edu websites are :

Broken Link Building
Writing High-quality Pillar Page & Outreaching
Add value to their blog post by publishing research articles

-> How white label link building can help your website in the long run ?

Link building, when done right using white label methods, can prove to be a boon for your website in the following ways:

Increase the trust flow of the website
Reduce domain spam score
Can make your website authority in your niche
Reduce the chances of Google penalty
Fetch targeted traffic & revenue

-> How to outsource link building without the risk of getting penalized ?

Just like we outsource other SEO activities, the same can be done with Link Building as well. However, we need to take care of certain things while deciding which firm to go for.

These include:

Avoid Black Hat backlinks, aka PBN links.
Choose an SEO agency that sets clear expectations
Prefer SEO agencies that incorporate backlink contextually
Beware of over-promising SEO agencies that guarantee you rankings
Prefer Agencies offering assistance with detailed keyword research

-> Are healthcare infographics worth the time & effort ?

Absolutely, healthcare infographics are proven to be more effective than long written articles. Here are 5 tips to consider while creating healthcare infographics:

Include data & statistics
Include causes & treatments
Include the latest research
Spread the infographics using social media
Create powerful first aid guides

-> How to disavow links in google webmaster tools without affecting website’s SEO health ?

Disavow in SEO means to scrap any harmful links pointing to your website. Low-quality links can damage your website’s ranking; by disavow process, google does not consider these toxic links while crawling through our website.

Steps to Disavow:

Make a list of spammy, low quality & irrelevant links pointing to your website
Upload the list of unwanted links to the google disavow tool
Wait patiently until the next web crawl to see the changes.

-> How to submit disavow file to google ?

Disavow is a crucial process of removing toxic backlinks to your website effectively. Here are the steps for submitting disavow to google.

Download your backlink profile using SEO tools like Ahref.
Conduct a backlink audit.
Make a list of spammy, low authority forum websites
Compile them in excel & make a disavow file
Submit the file to the google search console.

-> Where to add disavow in webmasters for spam backlinks removal ?

When you head on to the Google disavow tool, you need to simply upload the disavow file you created.It's easy to do it yourself,however if disavow done incorrectly can cause more harm to your website than gain.The best way out is to have an opinion of disavow experts who can help you identify spammy links effectively.

-> How long does it take to disavow links to my website ?

As far as the disavow process goes,It takes our experts typically a weeks time to analyze complete backlink profile.Now since google crawls spammy links less frequently , it can take upto 9 months for experiencing the true effects of disavow.

-> What are backlinks, how do they help rank a website on Google?

Backlinks are defined as inbound links from one website to a page on another website. These can also be called votes from other websites. These votes authenticate the search engine that the content is credible, valuable for use & references.

The higher the votes, the higher your site will rank on search engines.

Yes, backlinks are one of the crucial factors for organic SERP rankings. Websites having more referring domains have a better chance of ranking on search engines.

-> How to get backlinks, are there some techniques that can be followed in 2020?

Backlinks are the supreme ranking factor for higher SERP. Every year with the updates in the Google algorithm, the process of content ranking changes.

There are various ways to create authentic backlinks. Some of them are:

-> How do backlinks work to boost your SERP ranking ?

When one website links back to another website, a backlink occurs. Backlinks are trust signals for search engines. The more the backlinks from high authority sites, the greater your website's chance to rank on google top position. Backlinks boost SERP rankings by creating a trust flow to a website, building more unique referral domains signifying valuable & credible content.

For example , If you are an ecommerce website having a pillar page;chances of people linking to it are more as opposed to normal blog posts.

->Why are backlinks important for Organic Search Engine Marketing?

Whether you are a standalone website or an eCommerce store, Backlinks are essential for Organic SEO because they constitute a "vote of trust & confidence" from one website to another. When many websites link to a particular page on another website, search engines perceive that the content is worth relating, thereby increasing the chances of earning a good SERP ranking.

Furthermore, curating a killer content strategy for e-commerce blogs can help enhance brand visibility, traffic & conversions more efficiently.

-> How to disavow backlinks in Google Search Console ?

Steps to Disavow:

Make a list of spammy, low quality & irrelevant links pointing to your website
Upload the list of unwanted links to the google disavow tool
Wait patiently until the next web crawl to see the changes.

-> How to add backlinks to your website for free?

Backlinks can make or break your website. Having high DA referring domains can help rank your website better.

For getting relevant backlinks for free, consider the following tactics:

Restructure your content strategy.
Skyscraper technique ( Write better content than a competitor )
Write High-Value comments on relevant websites
Draft Shorter Guest Post Pitch
Publish ultimate “Guides” ( Longer content )
Broken Link Building Approach

-> How many backlinks do I need to rank on Google ?

Well, there is no one-word answer to this question. Google uses Pagerank & Backlinks as one of the primary indicators for SERP placement.

It would help if you focused on building high-quality backlinks from High DA websites relevant to your niche. Also, make sure to check the spam score before proceeding with guest post outreach.

-> How to get high quality backlinks for a new website ?

When you have a new website,the biggest challenge you might face is “recognition”. As no one knows you, they might be reluctant to link back to your website.

Here are some ways of getting backlinks for a new website:

Leverage Public relations ( Linkedin Networking )
Write longer & Better content than competitors
Infographic Outreach
Blog Commenting ( Only on websites relevant to your niche
Write testimonials
Take help from expert bloggers ( Blogger Outreach )

-> How to buy backlinks without Risking Penalty ?

Buying SEO backlinks is no less than an asset. If done correctly, it can fetch you large dividends in the future; otherwise, it can wreck your website rankings and, even worse, a Google penalty.

Few Recommendations to buy backlinks:

Go Niche-Specific only
Prefer White Label Link Building Methods
Add keyword naturally rather forcefully
Check on Website Spam Score before approaching
Don’t go overboard with more backlinks in a month
Build Backlinks on High DA websites

-> How to get more backlinks to my website with effective Link Building Techniques?

A backlink profile of a website should be a combination of quantity and quality.

Here are a few techniques for effective link building:

-> How to remove bad backlinks without a disavow tool ?

Apart from the Google Disavow Tool, you can remove bad backlinks manually.

Here are a few tricks:

Mail the website owner ( on which the links are built ) and ask him to remove the link
Check for low-quality pages on your website that are linked to bad backlinks and remove these pages

-> What are pbn backlinks, are they worth it ?

PBN, aka private blog networks, are backlinks built from a cluster of connected websites.

Usually, these websites are owned & ran by one entity/person who builds links to their money website or sells them to other websites at cheap rates.

PBN links are not worth it. It, as the search engine, preserves them as unnatural links. These links don't fetch your website more value; instead, they can fetch you a penalty.

The best way to build backlinks is to head on blog title generators, finalize a topic & then outreach it via social sharing/influencer network.

-> How to build quality backlinks with infographics?

Infographics are as powerful as our brain processes images much faster than text.

Here are the following steps to build quality backlinks with infographics:

Publish an awesome infographic on your website
Find the websites that might be interested in infographics
Reach out to websites and show them your infographics
Offer them a 200-word description along with your infographics
Get contextual backlink

-> What are external backlinks in SEO ?

Not all links are equal.

External Links are links pointing to any other domain other than source domain.In short,these links are created when another website links to your website.

The quality of external links matters for SERP ranking.

-> How to check backlinks of competitors using AHrefs ?

AHrefs is a great SEO tool to analyze our competitor's backlink profile.

Here are some steps for the same:

Go to AHrefs site explorer
Paste in competitors URL
Click on Backlink report
Sort by Do follow / no-follow
Approach the websites on which competitors have external links
Build Backlinks

-> How long does it take for backlinks to take effect ?

It takes a few days for google to sense backlinks. However, for you to see a page move higher in the SERP, it usually takes 10 - 12 weeks.

To see the full effects of your effort, you should be consistent in building backlinks and give at least 4-6 months to see noticeable changes in your overall SEO health.

-> How to create dofollow backlinks for a new website ?

A new website should first optimize their blogs and then perform the following techniques:

Leverage Connections with website owners via linkedin / Email
Create Infographics and outreach
Guest Posting
Writer Pillar post

-> How to find toxic backlinks in Ahrefs ?

AHrefs is a great tool to analyze Spammy/toxic backlinks.

Here are a few steps to follow :

Paste your URL in AHrefs Site explorer
Head on Backlink report under the URL bar
Sort the report by Domain rating ( from lowest to highest )
Low DR does not essentially mean toxic links; investigate each link for suspicious activities.
Copy the link which is redirecting to an irrelevant site / another language website etc.
Disavow using Google Disavow tool

-> What are no follow backlinks and are they really important ?

A No-follow backlink is a link with hyperlinks with a rel= "no follow" tag. It means that Google does not transfer anchor text or page rank across them.

No follow links are not as of much importance in terms of SEO perspective because these links do not pass any link juice or enhance a website's SEO score.

For SEO supremacy in your niche, create more do High DA do follow links through white hat practices.

-> What is Link Juice in SEO ?

Link equity, also known as link juice, is a ranking factor used by search engines based on the fact that a link passes authority and trust value from one page to another.

This value depends on several factors like:

Authority
HTTP status
Do follow or No follow link

-> How many backlinks per month should I be building ?

Well there is no thumb rule on how many backlinks are required. It's just one should not influx 1000’s of backlink in a single day as google will penalize for such activities.

Nevertheless , following the white label link building process , contextual backlinks built in moderation ( per month ) sounds natural.

-> How to get whitehat backlinks effortlessly?

Whitehat backlinks are links built on genuine websites using white hat SEO techniques with proper in context mentions.

Here are some tips on getting whitehat backlinks:

Build awesome infographics
Blog Commenting
Broken Link Building
Write case studies

-> How can I tell if I am getting quality backlinks from other websites ?

Backlink profile affects the overall page ranking of a website; therefore, It's crucial to assess backlink quality before getting a link from other websites.

Here are some tips on how to access backlink quality:

Check the DA (Domain Authority) of the website
Verify the niche of the target website
Check the Spam score of website
Link position ( is it places in body or footer )
Check HTTPS status

-> How to add backlinks with local seo techniques ?

Local SEO techniques are a powerful way of driving traffic from nearby areas.
Searches like opening hours of the bakers store,contact number of nearby car dealers comes under local SEO.

Here are some tips on adding backlinks with local SEO techniques:

Create a local landing page ( targeting an area )
Google My business listing
Head on local business directories

-> How to get relevant backlinks to your niche website?

Niche backlinks are no less than a targeted advertising campaign.They reach your target market & audience without wasting your time & money.

Here are some strategy for building niche specific backlinks:

Pitch Niche Blogs only
Create & Spread niche infographics
Guest post on niche website only
Join Niche communities

-> What is a backlink profile ?

The backlink profile is the list of websites that links to your site. More the high-quality backlinks to a website, the healthier the backlink profile would be.

Furthermore, your website rankings can be improved by having a healthy backlink profile (Non-spammy websites, disavowing regularly ).

-> How to check if your backlinks are indexed by google ?

For checking whether your backlinks are indexed or not, there are many ways.

Paste backlink URL on google, and if the site shows up, it signifies that the website is indexed.
Type Cache: URL address and hit enter. You will get the time and date of the website, along with a snapshot that is being indexed.

-> What should i do with broken backlinks on my website ?

Broken backlinks can hurt your website. The following steps can be taken to fix this issue.

Replace the link: 301 Redirect the broken link to its relevant page. It will ensure that you will not lose on your traffic.
Remove the link: If you've many broken links, it might be a good idea to remove them.

-> What links can be penalized by google ?

Not every link is built equal. Link quality, Spam score, etc., are some factors that Google considers.

Here’s a list of 5 types of links that can be penalized by Google:

Spammy discussion forum links
Random no follow link ( not relevant to your niche & language of website )
PPBN links in excess
Black hat links ( robot-driven links )
Links built with automatic link buildings programs

-> What should your anchor text be for backlinks ?

Anchor text should always be relevant to the page it is being linked to. For example, if our page talks about link building, then relevant keywords like how to build links, white label link building etc should be used.

-> Does Link Building still work to improve page rank ?

Yes, link building (a proven form of marketing) still works when done correctly. White label link building done with careful in-context mentions; leaving no footprint behind can do wonders.

-> How do you run a link building strategy?

Here are some steps for an effective link building strategy:

Know your ideal audience
Manually prospect for a list of the website relevant to your niche
Write amazing content
Reach out to various site owner & foster relationship
Spread & amplify content with social media

Frequently Asked Questions