Wire And Cable Manufacturing Company
5X Organic Traffic Through Quality Content and Backlink
Industry:
Wire Manufacturing
Services:
On-page Blog and Link Building
Technology:
Search Engine Optimization
Client Objective:
Lead Conversion Through Organic Traffic
Introduction
Our US-based client provides a wide range of power cords and cables to enable the manufacturing sector to meet its requirements.
An industry-leading company that provides electrical cords in all capacities, our client offers an array of electrical cords. They manufacture heavy duty power cords, mechanical connectors, electrical cables, and a variety of plugs and extensions.
Challenges
Keyword Ranking
A website’s content rich in keywords are essential to be ranked by major search engines. To rank the client’s website on top, product keywords like “power cord“ and “extension cord” were needed. Due to the lack of content available on the client’s website about their service and the products, the client’s keyword ranking was lower.Lack of Quality Content
Content is a major component of how a website is rated by major search engines. The client’s website lacked fresh and relevant content leading to lower search position.
Facing a Challenge
What We Did?
Our client was having problems with low SERPs. We analyzed the key SEO parameters to evaluate the upcoming improvement against the baseline.
Our first step was to conduct a technical audit and resolve all issues. In addition, every week, we benchmarked website statistics and tracked their progress.
One strategic move was to introduce a Blog Section on the client’s website so we can have relevant content according to the Keywords. We created and posted On Page blogs with relevant topics and optimized them according to a set of guidelines. With powerful words, we curated a set of potential articles suited to the product’s market need.
Secondly, targeting the right keywords is crucial to increasing website traffic. We focused on 20 keywords with high volume, low competition, and high conversion rates. Today, 90% of keywords rank on the 1st page of Google.
We also build unique meta titles and descriptions to match Google’s dynamic characters to prevent a drop in SERP.
As an outcome of these SEO strategies, we resolved every crawling error through the client’s location and presence update, driving organic traffic. By including contextual backlinks from sites of the same niche or higher quality, we made the client’s website more visible nearby through local listings and legitimized the website. The site received a 9x rise in visitors within a year.
Outcome
What have we achieved so far?
As part of this project, we established a baseline for significant SEO parameters in November 2019. After implementing digital marketing strategies in our client’s business, we again measured the parameters. Significant improvements were noted, such as:
- Traffic improved by 9X in ~12 months.
- DR (Domain Rating) improved by 13%
- Organic Keywords increased by ~76%
- Product Revenue improved by 27% (Jan 2021-Dec 2021) vs. (Jan 2020-Dec 2020)
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20 out of the 25 Targeted Keywords are now on the 1st page of Google
