• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Outreach Crayon

Outreach Crayon

Link Building Services for SEO Agencies

  • Link Building
    • Blogger Outreach
    • Infographic Outreach
    • Broken Link Building
  • Sign In

Google December ’20 CORE UPDATE: Impact On Health Websites + Revival Strategy

Outreach CrayonBlogBlogGoogle December ’20 CORE UPDATE: Impact On Health Websites + Revival Strategy

January 21, 2021 By Vibhav Gaur

What We Know So Far :

Google rolled out its December 2020 core update at around 1 pm ET on December 3, 2020. It was a global update & not specific to any particular language, region, or website niche. It is the reason why it’s called “Board Core Update.”

As far as the timing is concerned, this update was done after thanksgiving season, cyber Monday & black Friday. For some of those who hit sales during December, this update can be devastating to their businesses.

The impact of this update was at its peak on December 6 & the full impact of the update was felt by December 17. Finally, the planned rollout was finished several days before Christmas.

Out of several niches being affected by the Google core algorithm December update 2020, we aim to study the most impacted Health & wellness niche. 

Furthermore, Out of the ever-expanding Health & Wellness niche, one particular sub-niche that saw huge fluctuation was cannabis.

Since many cannabis websites saw huge gains or declines, ranging from 10% to 100% of their previously recorded organic search traffic, it would be best to dig out the factor responsible for such impact.

Some Insights about google core update:

  1. Some immediate movements in rankings are observed in websites related to health, music, e-commerce & news.
  2. A pattern of the shift in keyword movement is still yet to be discovered.
  3. Several Medical & health websites have witnessed significant drops.
  4. Music-related websites have seen both Major increases & declines.
  5. Initially, the rollout was in the US; today, many websites outside the US show significant fluctuations in the keyword rankings.

What to do Immediately after a Google Core Update?

After an update has rolled out, with in the first 48 hours, check your website for the following things;

  1. Google Analytics stats for immediate drop or rise in traffic.
  2. SEO audit for checking on keywords that have significantly lost or gained rankings

Impact of Google Update on Various Industries:

Since the December google update was a broad one, it has impacted various industries. Here we have grouped together with the winners & losers by industries.

Winners:

As per Semrush Data, the Beauty, business, fitness, internet & telecom industries have witnessed a great surge in their organic traffic.

Here we were surprised to see organic ranking movements in some of the business & internet websites like zoominfo.com, Linkedin & Whitepages. These websites were ranging anywhere between position 50-65 & post update their organic rankings shifted to positions 10 to 15.

Now that’s called a Google Update Blessing.

Losers:

As per Semrush domains from the news, shopping, health & Wellness witnessed major drops in their organic rankings.

Impact of Google Update on Cannabis Websites:

Now since we have had an overview of various industries, let’s dig deeper into what we have for the cannabis niche.

For this, we’ll measure the magnitude at which top 100 US cannabis websites ranking on High volume buyer keywords like CBD oil for sale have been impacted.

The key indicators used for our study are :

  • Organic Traffic
  • Organic Keywords
  • Referring domains
  • Keyword Ranking

For comparison & further analysis, we compared ranking & overall website traffic from November 30, 2020, to that of December 30, 2020.

Upon comparing 30 domains ranking for the keyword “CBD oil for sale” with the country being the United States, we can say that Cannabis sites show a downward trend in overall traffic websites.

Winners :

We recorded all websites’ keyword movements and analyzed the top 5 websites that have changed positions in the top 20 SERPs.

Here’s a list to the top 5 winners on the keyword “ CBD oil for sale.

Data as per Ahrefs

Why were these websites positively impacted from December Google Update 2020 ?

Well the exact answer to this question is with google. Still , we’ve figured out some common points that may help in analyzing some insights about their winning.

  1. Less drop in total Organic Keywords from Nov 2020 to Dec 2020
  2. Better On Page interlinking
  3. More Content on Homepage

Losers :

Here we’ve analyzed keyword movements of 5 least performing websites that lost keyword positions in the top 20 SERPs.

Here’s a list of the top 5 losers on the keyword “ CBD oil for sale.”

Data as per Ahrefs

Why were these websites negatively impacted from December Google Update 2020 ?

  1. Thin website Content
  2. Keyword stuffing
  3. Dip in referring domains observed
  4. Dip in organic traffic & referring domains

Possible Revival Strategies from Google Core Update :

Update your content Frequently:

One key mistake the majority of websites are making is not updating their old content. Some people think that adding a few sentences to their previously published content updates the content as per google norms, but it is not true. 

When I say, the update means adding a handful of new insights, paragraphs, deleting old & irrelevant information & even rewriting entire articles to make them more meaningful & updated. Interestingly, that’s what Wikipedia continually does.

Here are some tips for updating the content:

  1. Sort the content according to relevance. If you find it less meaningful,301 redirect it to the most relevant URL or either delete the content.
  2. Step by step instructions, infographics work the best. If you have existing content with it, consider including them in your content.
  3. Avoid poor user experience by fixing dead links.
  4. Make your content easy to understand; remove any complex terms.
  5. If your content addresses a particular problem, consider visiting quora, search for the latest fix, and incorporate it into your content.

Fix Thin Content:

After going through more than 100 cannabis websites, what I found was that almost 40% of websites had at least one-page containing thin content ( Low word count ). 

Websites with thin content have a chance of being affected by Google Core Updates.

I saw more than 22 cannabis websites with almost the same DR & organic traffic, but the least ranking websites contain more than 4 thin pages.

Here are some tips to correct this Issue:

  1. Add more content to the Pages by including buyer intent information
  2. Add Faq section whenever required
  3. Optimize landing pages for detailed information & buyer keywords

Fix SEO Errors :

When we dug through the Ahrefs data of cannabis websites, we noticed that websites with more SEO errors were deeply impacted. 

When a google Core Update strikes your website, these errors define the intensity with which your website would be impacted.

For example, websites with duplicate meta descriptions & title tags witnessed a huge dip in traffic.

Summary:

Analyzing what happened in google update is quite a tricky thing to answer. We can assume that something linked to natural language processing or Artificial intelligence might have been redefined.  

Maintaining Google’s  EAT guidelines & focussing on content remains an essential part of any update. Even if you introduce some of the possible revival strategies listed above, there still no guarantee that your website will be impacted positively or negatively. 

We, as webmasters, need to understand that each update is different. Since Google aims to create the best user experience for the people browsing, we should also need to update our website regularly & make it more user friendly. 

Remember, SEO is about providing a better user experience than your industry competitors. If you keep user experience first & all other factors later, you’ll do better than your competitors during google algorithm updates.

Vibhav Gaur
Vibhav Gaur

Vibhav is the Co-founder of Outreach Crayon and CBO at Ebizon. He plays a key role in empowering retail clients to catalyze Digital Marketing, Mobile Commerce & other Futuristic technologies as their #1 competitive advantage.

Filed Under: Blog

Primary Sidebar

Search Here

Our Link Building Process

https://youtu.be/ArAdTZS0Q-k
Claim Your 10% Off Coupon

Categories

  • Blog
  • Business Strategy
  • Content Creation
  • Link Building
  • Marketing
  • On Page SEO
  • SEO
  • Uncategorized

Tags

Bad Links Broken Link Building Cannabis Content Marketing Ecommerce Ecommerce SEO Google Updates Health & Fitness Healthcare Home Interiors Keywords Link Building Outreach SEO SEO Agency SEO Tools Wine & Liquor

Quality Backlinks for SEO Agencies

Top reasons why 200+ SEO agencies order backlinks from us every day!

1. White Labeled For SEO Agencies

Buy guest post backlinks for your SEO clients, re-sell at any scale.

2. Simple Dashboard

Place, track and manage order for multiple clients at the same place.

3. 100% satisfaction guaranteed

If you don’t like a backlink, get a refund/replacement.

Order Now

Footer

Why Outreach?

The traditional SEO methods have taken a halt after the continuous updates in Google algorithm. Our experts kept track of the latest techniques to boost rankings in search engines. We challenged the conventional perception about SEO and came up with an innovative solution to boost search engine rankings with Link building technique.

Navigation

  • Home
  • Blogger Outreach
  • Infographic Outreach
  • Broken Link Building
  • Get Cannabis SEO Backlinks
  • Get Health Backlinks
  • Get Fashion Backlinks
  • Ecomm Product Descriptions
  • White-label Partner Plan
  • White Label SEO Link Building
  • Vape SEO Backlinks
  • Disavow Package
  • Blog
  • About
  • Contact

Contact

Address:
Appifycart Inc (Subsidiary of Ebizon Netinfo Pvt Ltd)
2035 Sunset Lake Road Suite B-2,
19702, Newark, DE 19702, +1 757-447-4439

Email:
info@outreachcrayon.com

Follow Us

  • Facebook
  • Twitter

Copyright © 2020 Outreach Crayon