Background
Swajal, a water devices manufacturing company based in Gurgaon, India, faced significant challenges in building an online presence after the pandemic. Their trademark product was being copied by competitors and outranked in search engine results. Swajal needed a strategic SEO partner to increase their visibility and ensure their original products were more prominent online.
Challenges
Swajal struggled with:
Low Search Rankings:
Their original product was showing up much later than competitors' copied versions in search results.
Lack of Online Presence:
After the pandemic, they needed to strengthen their brand visibility in the digital space.
SEO Strategy
They required an SEO-focused solution to help differentiate their original product and improve traffic.
Key Results
After partnering with OutreachCrayon, Swajal saw impressive results:
Increase in Organic Traffic
The boosted visibility led to a significant rise in organic traffic to their website.
Growth in Domain Authority
Swajal’s DA increased fourfold, from a DA of 12 to 48.
Increase in Product Page Rankings
Their core product pages moved up in search rankings, now ranking in the top 3 for key product-related keywords.
Growth in Lead Generation
Enhanced visibility directly contributed to a doubling of lead inquiries through the website.
OutreachCrayon’s Solution
Swajal partnered with OutreachCrayon for a comprehensive link-building and SEO strategy. Referred through LinkedIn, Swajal chose OutreachCrayon due to their wide range of services, allowing them to consolidate efforts with one vendor rather than multiple partners.
Key efforts included:
Building 100+ High-Quality Backlinks with an average domain authority (DA) of 65.
Content Marketing and Optimization to enhance the visibility of their core products.
Phase-Wise Approach where key deliverables were defined in the first phase, with subsequent phases focused on execution and improvement.
Conclusion
With OutreachCrayon’s expertise, Swajal successfully overcame their SEO challenges, dramatically improving their online presence and achieving their core SEO objectives. The collaboration resulted in a major boost in visibility, traffic, and rankings, ensuring their original products gained the attention they deserved. Swajal was highly satisfied with the results and the professionalism of the OutreachCrayon team.
Testimonial
“The most impressive thing was their in-depth knowledge in this field. OutreachCrayon has a great team that can execute the project efficiently and helped us achieve our SEO goals.”
CTO
Swajal
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