How a Home Decor Brand Increased Online Sales by 850% with OutreachCrayon’s SEO and Link-Building Strategy
Background
A leading home decor company based in Austin, Texas, wanted to boost its online visibility and drive more e-commerce sales through its website. Despite offering a beautiful range of handmade furniture and interior accents, the brand struggled with low organic traffic and poor keyword rankings.
To address these challenges, the company partnered with OutreachCrayon to design and implement a comprehensive SEO and link-building strategy aimed at improving search performance and increasing qualified leads.
Challenges
The home decor brand needed to:
Increase online sales from their e-commerce store.
Improve organic visibility for key categories such as “handcrafted furniture,” “bohemian wall art,” and “sustainable decor.”
Build authority and trust in a competitive home decor market.
Establish a long-term SEO foundation for consistent traffic growth.
Challenges
| Keyword | Before | After | Rank Change |
|---|---|---|---|
| Modern Living Room Furniture | #41 | #4 | ▲ +37 positions |
| Natural Cat Treats | #36 | #5 | ▲ +31 positions |
| Bohemian Wall Art Online | #49 | #6 | ▲ +43 positions |
| Sustainable Furniture Austin | #52 | #3 | ▲ +49 positions |
Key Results
OutreachCrayon’s tailored SEO and link-building strategy delivered extraordinary outcomes for the brand:
Increase in Sales
Within six months, the company saw an 850% increase in sales through its online store.
Growth in Organic Traffic
Optimized content and backlinks drove a steady rise in organic visitors to high-value product pages.
Improvement in Search Rankings
Over 60 key phrases, including “luxury home decor” and “eco-friendly furniture,” reached the first page of Google.
Rise in AI Overview Citations
The brand began appearing in Google’s AI Overviews for searches like “eco-friendly home decor brands” and “modern furniture stores near me.”
OutreachCrayon’s Solution
The marketing team created a comprehensive AI-optimized SEO strategy combined with geo-targeted link-building and content amplification to strengthen the brand’s visibility and conversions.
Key activities included:
AI-Powered Keyword & Content Optimization Used GPT-based keyword clustering and predictive trend analysis to refine product page optimization, metadata, and copy tone for buyer intent.
Geo-Localized SEO Expansion Developed landing pages for “Austin,” “Dallas,” and “Houston” to increase regional reach and map visibility for local furniture shoppers.
Advanced Link-Building Strategy Built 90+ authoritative backlinks through a powerful mix of:
- Listicles: Featured in “Top 10 Sustainable Furniture Brands” and “Best Home Decor Stores in Texas.”
- Brand Mentions: Secured placements in interior design magazines, home improvement blogs, and local design directories.
- Targeted Keyword Campaigns: Launched outreach focused on anchor texts like “modern home decor” and “eco-friendly furniture Austin.”
AI-Assisted Content Creation
Created blog posts like “5 Trends in Sustainable Interior Design” and “How to Style Your Living Room with Minimalist Decor,” leveraging AI tools for SEO scoring and semantic optimization.
Performance Reporting & Analytics Delivered weekly performance reports tracking keyword movements, backlink quality, and AI Overview visibility metrics in Ahrefs and GSC.
OutreachCrayon provided weekly performance reports via Slack and monthly analytics summaries, ensuring complete transparency and measurable growth.
Testimonial
“Working with OutreachCrayon completely transformed our online presence. Their data-driven SEO and link-building approach helped us dominate the search results for competitive home decor keywords. We’ve never seen growth like this before!”
Rachel Martin
Marketing Director, Home Decor Company
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