Background
A lead generation company in the insurance industry helps consumers connect with insurance providers through a network of websites. Visitors request insurance quotes, which are forwarded to providers, who compensate for the leads. However, the company faced challenges with the visibility of key landing pages and needed a focused SEO strategy to increase traffic and engagement with potential customers.
Challenges
Despite a well-established network of websites, the company struggled with:
Low visibility of key landing pages in search engines.
Insufficient traffic to drive conversions.
The need for a solid link-building strategy to improve SEO rankings and achieve growth goals.
Key Results
The collaboration with OutreachCrayon delivered remarkable results:
Increase in Organic
Traffic
Optimized link-building efforts led to a significant surge in traffic, attracting more visitors to key landing pages.
Increase in Lead Conversions
Enhanced visibility and improved rankings contributed to a substantial rise in the number of insurance leads generated.
Growth in Non-Branded Clicks
By targeting relevant, non-branded keywords, the company experienced a massive boost in clicks, increasing overall engagement.
OutreachCrayon’s Solution
The company partnered with OutreachCrayon to implement a targeted link-building strategy. OutreachCrayon's team quickly understood their SEO goals and designed a personalized approach to improve search rankings and online visibility.
Key efforts included:
Building 125 high-quality backlinks with an average domain authority of 63.
Improving the ranking of the most important landing pages.
Maintaining clear communication with regular updates and refining the strategy as needed.
Testimonial
“OutreachCrayon’s ability to customize the project according to our needs and their quick, clear communication really stood out. They helped us achieve our SEO goals effectively.”
Director of Outreach
Lead Generation Company
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