Wire And Cable Manufacturing Company
5X Organic Traffic Through Quality Content and Backlinks
Industry:
Manufacturing (Power Cords and Cables)
Services:
Search Engine Optimization (SEO), Content Marketing, Conversion Rate Optimization (CRO)
Client Objective
Our US-based client is an industry-leading company that specializes in providing a wide range of power cords and cables to meet the requirements of the manufacturing sector. Their objective was to improve lead conversion through organic traffic on their website. They aimed to attract more qualified visitors and convert them into customers for their diverse product offerings, including heavy-duty power cords, mechanical connectors, electrical cables, and various plugs and extensions.
Introduction
Our client is a reputable manufacturer in the US, known for their high-quality power cords and cables. They have established themselves as a trusted supplier within the manufacturing sector, offering a comprehensive range of electrical cords to meet diverse industrial needs.
Challenges
Keyword Ranking
The client faced challenges in achieving high visibility on search engines for relevant keywords. Their website struggled to rank well in search engine result pages (SERPs), resulting in limited organic traffic and low lead conversion rates.Lack of Quality Content
The client's website lacked informative and engaging content, making it difficult for potential customers to understand the benefits and features of their products. This gap in content quality affected user engagement and trust in the brand.
Looking To Drive More Traffic And Sales
What We Did?
Comprehensive Keyword Research: OutreachCrayon conducted thorough keyword research to identify relevant and high-impact keywords related to the client's product offerings. We analyzed search volume, competition, and user intent to target the most valuable keywords for improving organic visibility.
On-Page Optimization: We optimized the client's website by incorporating the identified keywords strategically into meta tags, headings, and content. This optimization aimed to enhance the website's relevance to search engines and improve its chances of ranking higher in SERPs.
Content Strategy and Creation: To address the lack of quality content, we developed a comprehensive content strategy. This involved creating informative blog posts, product guides, and industry-related articles to educate and engage the target audience. The content was optimized for search engines while providing value to readers.
Link Building Campaign: We implemented a strategic link building campaign to increase the authority and credibility of the client's website. This involved acquiring high-quality backlinks from relevant and authoritative websites in the manufacturing and electrical industry.
We also build unique meta titles and descriptions to match Google’s dynamic characters to prevent a drop in SERP.
As an outcome of these SEO strategies, we resolved every crawling error through the client’s location and presence update, driving organic traffic. By including contextual backlinks from sites of the same niche or higher quality, we made the client’s website more visible nearby through local listings and legitimized the website. The site received a 9x rise in visitors within a year.
Outcome
What Have We Achieved So Far?
Improved Keyword Rankings: Through the implementation of targeted SEO strategies, OutreachCrayon significantly improved the client's keyword rankings. The client's website began ranking higher in SERPs for relevant keywords, leading to increased organic traffic.
Increased Organic Traffic: The combined efforts of on-page optimization, content creation, and link building resulted in a notable increase in organic traffic to the client's website. The improved visibility attracted a larger audience of potential customers interested in power cords and cables.
Enhanced Lead Conversion: With the increased organic traffic and improved content quality, the client experienced a substantial improvement in lead conversion rates. The informative content and optimized user experience helped establish trust and credibility, encouraging visitors to convert into leads and potential customers.
Stronger Online Presence: The client's website became a valuable resource for the target audience, positioning them as industry experts. This led to an overall strengthening of their online presence, improved brand reputation, and increased customer loyalty.
Conclusion
Through a holistic approach to SEO, content creation, and link building, OutreachCrayon successfully helped the power cords and cables manufacturer overcome their challenges. By improving keyword rankings, increasing organic traffic, and enhancing lead conversion rates, the client experienced significant growth and established a stronger online presence within their industry.
