Guest blogging is one of the most effective ways if you are looking out to boost your website’s performance in terms of ranking, domain authority, etc.
It would give you your desired backlink that would eventually help to increase traffic on your site!!!
But not all sites have equal worth. You should first carefully assess your business needs and then accordingly outreach sites that operate in the industry similar to yours.
It’s no secret that publishing a guest post is not an easy task and instead requires a lot of dedication, time and hard work.
We all know writing guest posts for biggest publications is never an easy task. It requires a lot of work, time and dedication.
If you’re a beginner or someone who is struggling to land on authority sites with guest posts, this detailed post is for you.
Here are my 5 powerful tips for you, if you want to enhance the performance of your site by means of guest posts:
1. Find relevant websites
Google is the best place to start off with to find out sites whom you can pitch for getting your guest post published. For instance, if you belong to fashion industry, you can use below mentioned keywords to find out relevant sites that would really serve your purpose
- Fashion “submit a guest post”
- Fashion “guest post”
- Fashion “guest post by”
- Fashion “accepting guest posts”
- Fashion“guest post guidelines”
Similarly, just replace the keyword fashion with the industry you work in to get relevant results as per your niche.
These searches would lead you to a blog’s guest post guidelines page, guest post submission page and other related pages. From here you can get the contact information of the concerned person whom you can offer to write a guest post.
2. Read your prospect’s blog before sending an email
Would you allow an unknown person to write for you? I assume your answer would be no.
So, just go through the target websites blog once, extract some info that can be engaging and yes you would then be ready to make a terrific first impression.
3. Personalize your email:
It is a well known fact that brief and shorter mails have better response rate. So make it a point to not stretch your email and only write points that would be relevant for the other party.
By personalization, I do not just mean that you have to address the person by his name and mention that his/her blog is amazing, instead, you should make a note to not ask directly in your email if the other website accepts guest posts?
Also, do mention something that is really unique to the blog you are pitching to.
This would give your mail a personalized feel and it would stand out among hundreds of other mails that would be templatized
4. Search for blogs that showcase similar content:
You can simply enter your article ideas in Google search, if you get similar topics or articles in the display result and such posts are live, this would ensure that your topic would interest the prospect also
5. Mention blog post topics
It would be great if you could mention 3-4 topics that you could write for the prospects blog in the first mailer itself.
This way if they would be interested, they can just simply select one of the topics and ask you to write on it.
Conclusion:
Guest blogging is one of the most powerful ways to grow your website or blog.
However, it’s not a short term game, but instead, a long term strategy that would require you to work constantly to get the results your desired results.
The steps that I have listed out here would surely help you reap the benefits for a longer span of time and over a period of time you’ll see links, increased traffic, and a higher domain authority grow over time.
More people will recognize you as an expert in your field which will lead to more opportunities.
If you ever get lost or stuck in this process, just refer back to this guide and you’ll be right on track!
Jessica Smith is a Digital Marketing Expert who helps clients increase their revenues by improving their organic traffic(With primary focus on keyword rankings, backlink profile & on-page optimization) and building powerful campaigns through Google Adwords. She has been in the marketing industry for over ten years 10 years. Her core role is as the Principal Consultant at Outreachlinkbuilding.com, a USA based digital marketing agency specialising in SEO. She can be reached via email at jessica@outreach-crayon.com.