As a search engine, Google always looks for better ways to innovate and/or optimize their services so as to improve the user’s overall experience, while providing the best in search results. In 2018, Google already has numerous updates from removing View Image option, to their most recent launch
Link building is an essential component of the SEO. The more links you have on your site, the better it ranks. Being placed within top positions in the SERP means that the websites would have extremely good quality and relevant content, that is capable of attracting genuine links from the other
Site competitors yearn for top positions in the Google’s search result pages and one of the most effective strategy they use is the SEO, without which a website literally has no existence no matter how good it is !