Best Link Building Services For Hospitality Industry

Editor’s Note: At Outreach Crayon, we pride ourselves on being the best SEO link-building company for the hospitality industry. Our team uses creative, data-driven strategies to secure high-quality backlinks that improve search visibility and drive real business results.

Planning a vacation, business trip, or weekend getaway usually starts the same way—online searches. Individuals scan search results, browse through listings, and begin to imagine their ideal stay.

With 57% of travelers booking hotels online, your online presence is no longer just important; it is everything. Unless your hospitality brand is showing up early in that process, you’re already behind.

The hospitality industry is quite competitive. Boutique hotels, luxury resorts, cute B&Bs, and international chains are all competing over the same digital real estate.

It is no longer good enough to simply have a beautiful site. You require visibility. You require authority. You require high-quality backlinks.

Consider link building as your property’s online reputation; it signals search engines, “Hey, this hotel is worth checking out.” And when done right, it drives more direct traffic to your hotel, reinforces your Google rankings, and makes you stand out without being dependent on OTAs.

This guide will take you through the best link-building services in the hospitality industry and the strategies through which your brand can easily shine where it matters the most: on page one.

Top Link Building Services for Hospitality Businesses

Ready to trade OTA dependency for direct bookings and brand authority?

Let’s talk strategy that works to get your hospitality business noticed. Since in the industry where it only takes a split-second scroll to leave an initial impression, existence on the first page is not a luxury—it’s a necessity.

Hence, we have selected the most effective link-building services that specifically work with hotels, resorts, B&Bs, and travel-related companies.

1. Outreach Crayon

Outreach Crayon is more than another SEO agency – it’s the visionary for your hotel’s success story online. Blending creativity and strategy, they color outside the lines to develop powerful backlink campaigns that make your brand impossible to ignore.

When the goal is to be seen, trusted, and booked—Outreach Crayon stands out as one of the best link building services for the hospitality industry, delivering results that don’t just rank, but resonate.

To make that happen, they offer a variety of specialized link-building services tailored to hospitality brands:

• Blogger Outreach:

Since 81% of consumers trust information they read in blogs, Outreach Crayon connects you with influential travel bloggers and niche content creators to feature your property on blogs your target audience already reads and trusts.

• Infographic Outreach:

Since visuals are processed 60,000x faster than text, Outreach Crayon uses striking, informative infographics to bring your property’s story to life.

• Broken Link Building:

Outreach Crayon identifies outdated, dead links on hospitality-related websites and offers your content as the perfect replacement.

• Blog Writing Services:

With 77% of internet users still reading blogs, Outreach Crayon crafts optimized, engaging, and informative blog posts that attract traffic, educate readers, and drive bookings. From local guides to travel tips, they ensure your content stays relevant and ranks high.

Why Should You Hire Outreach Crayon?

What makes them unique is their ability to merge SEO strategy with brand storytelling. Their efforts go far beyond rankings- they establish digital trust, authority, and guest loyalty.

With established connections in the hospitality space, access to a wide pool of travel publishers, and rock-solid, white-hat link placements for your content, they can help you to dominate search results and turn online visibility into real-world revenue.

2. Link Crayon

Link Crayon turns your brand story into content worth linking to — and gets it placed where it matters. For hotel and hospitality companies who want to generate more bookings, more mentions, and more map listings, this agency takes a creativity-first, relevance-always approach to link building.

Their hospitality link-building strategies include:

• Content-Led Campaigns: They specialize in content-led campaigns to earn backlinks for your website. These campaigns naturally attract links from travel blogs, tourism sites, and lifestyle publications while driving brand exposure.
• Travel Blogger Outreach: Influencers and travel bloggers are still powerful when done right. Link Crayon leverages its carefully curated network of real travel voices to land placements that count—not just for traffic, but for SEO juice.
• Niche-Relevant Guest Posting: Forget spammy guest post farms. LinkC rayon pitches and places high-quality, hospitality-specific guest content on relevant blogs and media platforms.
• Geo-Targeted Link Acquisition: They understand that hospitality SEO is hyper-local. Link Crayon focuses on getting you featured on local blogs, travel boards, and local roundups to strengthen your presence in the places your guests are searching from—and searching for.

Why Should You Hire Link Crayon?

Because visibility without relevance is noise — and Link Crayon deals in signal. They make use of storytelling, data, and a combination of local SEO strategies to not only build quality backlinks but long-term search authority.

If your hospitality brand needs links that align with location, audience, and intent, Link Crayon’s creative link-building services are tailored to deliver exactly that.

3. Travel Tractions

Not all backlinks are created equal — some merely tick an SEO box, while others put heads in beds. Travel Tractions does the latter. They’re not just throwing links at your domain; they’re curating authority, relevance, and conversion-based content for hospitality brands who are looking for more than vanity metrics.

Here’s how they do it:

• Destination-Focused Link Building Rather than fabricating guest posts or irrelevant content in sheer volume, Travel Tractions hooks up your property with high-intent, location-based search demand.
• Niche Content That Converts: Instead of trying to rank for broad, saturated keywords, Travel Tractions targets ultra-specific, intent-rich searches.
• Visual Content That Gets Picked Up:

Travel Tractions also excels in visual SEO. From interactive maps to infographic-style travel guides, their content often gets cited by nonprofit travel organizations, online news outlets, and sustainability-focused platforms.

Why Should You Hire Travel Tractions?

They know the difference between SEO fluff and SEO that books rooms. Their ability to tap into local demand, create niche authority content, and build beautiful, link-worthy assets makes them ideal for hotels, lodges, and travel brands looking to grow sustainably.

4. Link Graph

Sick of OTAs getting all the credit—and the revenue— for your bookings?

It’s time to flip the script.

Ranking on page one of Google is no longer optional—it’s survival. Visibility equals occupancy in the hospitality industry. But here’s the thing: old school SEO no longer holds up. What you need are tactics specific to how travelers search, compare, and book.

And that is where Link Graph enters, with custom-made link-building strategies that talk the language of travel, guest experience, and local exploration.

Here’s how they stand out:

• Get Listed Where It Matters: Link Graph sources and secures placements on the best travel and hospitality directories such as TripAdvisor, Yelp, Booking.com, and niche industry platforms.
• Partner With Local Experiences: The company’s outreach team facilitates connections with pertinent local businesses, plans co-branded content (like blog and package pages), and pitches these collaborations to local media and travel blogs.
• Engage Directly With Your Audience: Businesses that blog get 55% more website visitors than those that don’t. Link Graph’s content team crafts keyword-driven blog posts, optimized for both users and search engines.

Why Should You Hire Link Graph?

Since you should own your bookings, not share them, Link Graph provides a fusion of technical SEO skills with hospitality marketing know-how, assisting you in increasing direct traffic, enhancing search positions, and lessening dependency on OTAs.

Which Link-Building Agency Is Right for Your Hospitality Business?

Each of these link-building services has something special to contribute, such as hyper-local SEO or link-worthy content that stirs up natural buzz. So, how do they fare against each other?

The following is a snapshot comparison that will assist you in making an informed choice.

Agency	Strengths	Ideal For	Notable Services
Outreach Crayon	Blends creative storytelling with technical SEO expertise	Hotels wanting strong brand voice + authority	Blogger outreach, infographic SEO, broken link building, high-quality blog writing
Link Crayon	Creative link building with local and niche hospitality focus	Hotels needing geo-targeted authority and brand awareness	Content-led campaigns, travel blogger outreach, niche guest posting, local SEO links
Travel Tractions	Content that naturally earns links, especially from travel + nonprofit orgs	Lodges, eco-resorts, boutique hotels with a strong visual/niche story	Destination-based content, niche keyword targeting, interactive visuals
Link Graph	Deep technical SEO meets creative partnerships with local attractions	Hotels trying to reduce OTA dependence + rank for packages	Local partnerships, SEO package pages, directory listings, blog content strategy

Best Types of Backlinks for Hospitality Brands

A thousand random backlinks won’t book your calendar — but a handful of the right ones might. In hospitality, clicks matter, and every link should take visitors somewhere valuable: to your website, your packages, your story.

So, which backlinks are really going to help your brand be seen, trusted, and booked?

1. Guest Posts on Travel and Tourism Blogs

Content is still king, especially when it lives on websites your guests already trust. Writing articles on established travel blogs will not only get it in front of the right eyes, but it will help boost authority with Google.

2. Links from City Guides and Local Event Sites

City guides and local event listings offer SEO-rich backlink opportunities that align with “near me” and destination-specific search queries. Showing up on “things to do in [Your City]” articles helps you attract spontaneous travelers and event-goers looking for nearby places to stay.

3. Travel Influencer and Press Coverage

Influencer shoutouts and digital press mentions go a long way. And, for 92% of marketers, influencer marketing delivers strong ROI — making it an incredibly cost-effective strategy to build brand awareness and trust.

When your hotel appears in reputable places, it’s not just gaining a backlink—you’re earning authority, traffic, and the kind of visibility money can’t buy.

4. Partnerships with Local Attractions and Vendors

Partnership with nearby businesses – restaurants, spas, tour groups – enables organic backlinks via co-marketing. Collaborations such as special promotions, featuring each other’s blogs, or creating package offers lead to referral links that are organic and serve your mutual audiences.

Questions to Ask Before Hiring a Link Building Agency

Handing over your hotel’s SEO to an agency is like giving someone the keys to your front desk. You want to make sure they know what they’re doing—and that they’ve walked the hospitality halls before.

The right questions help you spot the experts from the amateurs, and more importantly, find a team that understands your unique space in travel.

1. Do They Understand Hospitality Inside Out?

Look for an agency that’s worked with hotels, B&Bs, resorts, or even travel companies. They should know what it takes to build visibility during peak season, optimize for location-based queries, and appeal to leisure as well as business travelers.

2. Can They Show You Hospitality-Specific Link Samples?

A promise means little without proof. Ask to see links they’ve built for other hospitality brands. If they can’t deliver samples relevant to your industry, your hotel might just become a testing ground.

3. What’s Their Quality Threshold for Backlinks?

Not all links are created equal. A single backlink from a DR 70+ site can outweigh 100 low-quality links. Ask what their DR (Domain Rating) minimum is for link placements. Make sure they aim for a healthy mix of high DR, relevance, and traffic potential.

4. Are Their Methods White-Hat and Google-Safe?

Seek transparency in their outreach, ethical guest posting, and earned media tactics. Google’s algorithms are constantly changing, and only compliant approaches have staying power.

5. Do they include local SEO in the deal?

Location-based searches dominate mobile behavior. Also, your link-building agency should assist with optimization of your Google Business Profile, optimization on maps, and local citations.

Claim Your Spot on Page One

Your next guest is already looking for you — you just have to show up. With strategic link building for hotels, your hotel isn’t just listed on the search results; it becomes the preferred choice.

The right backlinks can help establish trust, send traffic and bookings without giving away your revenue to the OTA middleman. No matter if you’re a boutique retreat or a global resort, investing in expert hospitality SEO pays off where it matters most: your bottom line.

Don’t let competitors outshine you on page one. Partner with an established agency, establish longstanding authority, and convert those browsers into loyal visitors – one strategic backlink at a time.

Ready to rise in the ranks?

Now’s your moment.