Link building is a technique that boosts site ranking on search engines and backlinks are among the factors that Google considers when ranking a website.
If you own a website, ranking on search engines like Google is important if you need traffic. However, this can be a complex task, especially in competitive niches.
One of the many often overlooked things about your Ecommerce site that makes for a killer design is its typography.
Do you run an online store? Getting your product pages to appear number one on Google can be more difficult than climbing to the top of Mount Everest. However, it’s still possible.
Page Authority is a metric developed by Moz to gauge a page’s ranking probability. It uses dozens of metrics to evaluate each page’s SEO strength and assign a score from 0-100 accordingly.
You may already be familiar with Domain Authority (DA) and Page Authority (PA). These terms were created by Moz – a SaaS company – and are used for different purposes.