Setting up an online e-commerce store or brand requires hard work and research. While working on those e-commerce strategies, writing engaging and informative descriptions for the online product pages is a great way to drive conversions and identify a potential customer base.
Product pages are the go-to destinations for every online shopper. These pages contain informative descriptions and images associated with the product. In short, they are the first place for online shoppers to learn more about the products.
Optimizing the SEO for e-commerce product pages helps to get more organic traffic. It gives an idea about product recommendations that resonate with the customers. To get persuasive content crafted with engaging call-to-action, brands leverage AI technology to boost their businesses.
AI can analyze a large amount of data accurately, allowing marketers to gain valuable customer insights.
Use of Artificial Intelligence to Boost E-Commerce Business
As consumers demand more from the brands, it is essential to stay ahead of the curve and understand what drives their purchasing decision.
To lure customers, adopting AI technology plays a crucial role in keeping sales smooth. It increases the visibility of product pages on the website and online shopping apps.
Take the example of Levi’s clothing brand and its online business vertical while focusing on Denim Jeans for Plus Size Women, a trending fashion concept.
Using some of the best AI tools, let’s analyze which AI-powered content-generating tool can help create the best product description.
There are many content-generating tools in the market today. Let’s pick five of them to see how they compare when writing product description copies using the same product.
Among the top AI content generators available in the market, the below-mentioned tools are shortlisted based on several factors. The parameters include content tonality, data accuracy, ease of use, pricing/free trial, and user reviews.
These tools can be used individually to write the same product description. Read further to find their final review and select the best one that ticks all the boxes.
Rytr
Rytr is an AI-powered copywriting tool that helps writers create engaging content. With this software, enter the topic. The platform will automatically generate a list of relevant issues and ideas you can use to write content about the targeted niche.
It uses writing technology that sources data from an online database, guides through the proper copywriting techniques, and helps the brand while pitching the customers through quirky product descriptions, blogs, etc.
Use Cases
- Email copy
- Facebook Ads
- Blog Writing Section
- Product Descriptions
- Copywriting Framework
Key Analysis
Rytr is an excellent AI tool that offers all users free access to generating content in seconds. The product description generated by Rytr is both compelling and adds value proposition to the product targeted.
Registering with an email id and adding a few details related to the product, like denim jeans for women, instantly created 2-3 versions of accurate descriptions with updated features, including a call to action.
Observation
As visible in the reference image below, the Rytr tool has generated three versions of the product description on denim jeans. All of them are thoughtful, to the point, and highly optimized.
If observed closely, the second version of the product description, as highlighted in the image, looks more relevant. The description is well explained with a convincing tone and is more captivating than the first version.
The description is written in bullet points, making it easier to understand. Because of the same reason, it will hook the audience and persuade them to read further about the product.
Furthermore, the tool offers a free trial followed by paid membership. The AI platform is easy to use, which makes it a complete package!
Rating- 9/10
Product description generated through Rytr
Copy AI
Copy AI is another innovative yet engaging content generator tool powered by artificial intelligence. Copy AI caters to the content requirement of all the verticals, from social media copies and lengthy blog posts to crisp website copies for sales landing pages.
Crafted with the most advanced AI model design, it is helping thousands of enthusiastic content creators who struggle while drafting unconventional marketing and product description copies.
Use Cases
- Blogs
- Social Media Content
- Website copy
- Case Studies
- Video
Key Analysis
Sign up using AN email id. After registration, get free access to the tool. Select a new project option from the top left corner.
To create a well-defined product description for the brand’s landing page, enter the essential details related to the product denim jeans and wait for a few seconds.
After entering all the required information, Copy AI will generate a well-curated product description, as shown below.
Observation
The product description generated by this AI tool is broken into small paragraphs, making it easy to read. As visible from the highlighted paragraph in the image, this part of the product copy has a convincing tone.
It closely focuses on the product specifications making it easier for the buyer to visualize the product. However, the content must be consistent and connect with the brand guidelines. There’s a scope for improvement in the content tonality.
Rating- 8.5/10
Product description generated through Copy AI
Writersonic
With AI technology, companies leverage automation to ramp up their content strategies. As AI has significantly taken over the e-commerce industry, Writersonic is another content generator tool that delivers high-scale product descriptions.
The software works on natural language processing. It quickly grasps the content requirement and generates crisp copies within seconds.
Leveraging advanced analytics, it crafts a premium product copy listing all the features and benefits.
This content tool can deliver optimized blogs/articles, engaging website content, and marketing copies. Therefore, it is recommended to write informative product descriptions.
Use Cases
- Product Description
- Articles and Blogs
- Website Content
- Social Media Copies
- E-commerce copywriting
Key Analysis
To create an SEO-friendly product pitch, try their free trial program by simply registering through email. For compelling product descriptions, choose the option of e-commerce writing from the left corner.
After entering all the required details, tap on generate option. Various product descriptions will appear in the right corner of the page. Depending upon the requirement, choose the best option.
Observation
The content flow of this AI Tool looks engaging and accurate. The descriptions are created using persuasive language, powered by strong CTC, and hence succeed in catching the buyer’s attention.
As highlighted in the picture, the third product description looks catchier and is explained in easy language. The narrative resonates with the brand’s voice and convinces buyers to purchase instantly.
Moreover, the overall content can be redesigned to catch the buyer’s attention. The tonality is good but can become better by adding direct CTA!
Rating- 8.5/10
Product description generated through Writersonic
H-Supertool
Pitching stakeholders and customers with the correct product overview is critical to run a business online. And to rank your brand’s website high, crafting rich and relevant product information with all the major highlights is crucial.
H-Supertool is an all-in-one digital platform that caters to services related to SEO analysis, AI-generated content writing, keyword research tool, and more.
Use Cases
- Free SEO Tools
- Free Email Marketing Tools
- Free AI Tools
- Free YouTube Tools
Key Analysis
Register with your email ID for free access to H Super Tool. Enter the content information in the white box in less than 50 words.
Choose the intelligence level and the number of words required and click generate. Wait until three different descriptions are generated based on the same topic.
Observation
This AI tool also supports keyword research features, making it a right fit for digital marketers.
However, this AI tool does not support customizing your content. You can analyze the description in the image below; the content flow looks average without any exciting tone.
The highlighted part of the description is the only content piece that looks convincing and supports a compelling call to action.
It includes the relevant features of the denim jeans product, but its brand pitch and utility still need to be added.
Rating- 6.5/10
Product description generated through H Supertool
Hypotenuse AI
If you are looking for outstanding ad copy, product portfolio descriptions, or informative blog content, Hypotenuse AI is another AI-powered tool that decodes primary keywords into fully-fledged content.
It can be blog writing or copywriting that includes short& crisp product descriptions, social media captions, etc. This platform is perfect for both beginners and experienced writers.
Use Cases
- Blog posts
- Product Descriptions
- Instagram captions
- Google Ad Copies
- YouTube Title Descriptions
- Meta Titles and more
Key Analysis
Upon signing up, a dashboard appears on the screen with different writing templates. You can use your email address to sign up.
From the left menu, choose the desired template and fill required product information so that this AI interface can deliver a significant description.
Decide the content tonality and unique features you want to highlight, followed by the target audience and the company’s name.
After entering all the details, the content will appear on the right side of the page.
Observation
The description offers plenty of insights into the product and the brand. Refer to the highlighted section, and you’ll notice the content is broken into bullet points, making it easy to comprehend.
The information comes with a solid call to action that emphasizes the item’s utility, which can encourage people to purchase it. If someone needs powerful SEO-friendly product descriptions, this AI tool is ideal for boosting website traffic.
Rating- 8/10
Product description generated through Hypotenuse AI
Comparison Table for the Five AI Tools Mentioned Above
| Tool | Pros | Cons |
| 1. Rytr |
|
|
| 2. Writersonic |
|
|
| 3. Copy AI |
|
|
| 4. H Supertool |
|
|
| 5. Hypotenuse AI |
|
|
Final Recommendation
With a high surge of consumer and corporate interest in artificial intelligence, it is no surprise that every industry has begun to adopt this technology for content strategies.
After looking closely at the various AI tools mentioned above, Rytr stood out as a wholesome and comprehensive AI content generator.
How did we decide?
Comparatively, all 5 AI tools generated narrative yet informative product descriptions on denim jeans for women. But the main factor which proved Rytr as a standout tool is its ease of use and content versatility.
This AI writing tool decoded the given topic and produced high-quality content output with a new perspective. Another factor to consider in this AI writing tool is the number of templates it provides that suit every content requirement.
Rytr is differentiated by the fact that it offers more than 3 variants of a single product description based on the same topic, unlike other tools.
It gives the user flexibility to pick the best product description and boosts SEO for ecommerce product pages.
As a parting thought, AI tools can make the content writing process smooth. However, there are two sides to every coin.
You can use AI tools to write content driven by SEO for an e-commerce page, but when it comes to content based on first-hand experience, AI tools can’t reach human-level creativity.
No matter what AI tool you use, it can never compare with human emotions and abilities.
