
In the internet age, how can educational institutions differentiate their website, surrounded by thousands of other sites?
The solution lies in the successful use of effective SEO strategies through link building.
Link building directly impacts search engine rankings as it helps enhance the authority and visibility of a website.
Backlinko studied 11.8 million web pages and found that pages with more referring domains tend to get ranked in Google search results. This correlation illustrates the importance of backlinks from reliable and different sources for search engine optimization.
With educational websites, the stakes are even higher.
Acquiring backlinks from high authority resources helps to enhance search rankings and create confidence in prospective students, their parents and stakeholders. Search Engine Journal points out that it is important to get links from heavily established, reputable sources congruent with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) principles.
In this instance, partnering with companies specializing in link-building can prove transformative. These agencies have the network and expertise to get quality backlinks that are relevant to the needs of educational institutions.
So, are you prepared for a meeting with the champion of education-focused link-building?
Let’s go!
1. Outreach Crayon: Elevating Educational SEO with Precision
One that is taking the lead in the industry as a top link building company, especially in the education space, is Outreach Crayon.
The agency was established in 2016 and has worked with some 2,500 plus brands and agencies in multiple countries around the world. Offering more than 14 years of collective experience, their team of professionals has completed 1,500+ projects and maintains 100% satisfaction.
Key Services:
Blogger Outreach: According to a Monster insights study, backlinks from higher authority websites boost your rankings more than those from lower-rated websites can. This is where Outreach Crayon specializes in creating unique and high-quality content and conducting targeted outreach campaigns to seek backlinks from the high Domain Authority (DA) websites.
Infographic Outreach: They create eye-catching infographics and promote them on the appropriate platforms to gather valuable backlinks for a website’s SEO.
Broken Link Building: The agency finds broken backlinks on powerful sites and provides valuable alternative content, reclaiming hyperlink equity.
Education SEO: Outreach Crayon executes SEO strategies that suit the needs of educational institutions by creating tailored content, targeting prospects for links, sending personalized outreach, and strategically placing links.
Client testimonials are proof of their commitment to quality.
According to one client, there has been a 1,000% increase in sales as a result of teamwork with Outreach Crayon, attributing their success to the agency’s powerful link-building strategies.
Outreach Crayon’s targeted education website link building helps enhance search engine rankings, improve brand recognition, and generate revenue for educational institutions.
Overall, with the help of their experience, educational websites can improve their digital online presence and achieve digital marketing goals.
2. Page One Power: Go-To Partner for Quality White-Hat Backlinks
Page One Power is a name that consistently appears in the discussion when it comes to strategic, white-hat link building.
This Idaho-based agency has been in the game for over 12 years and has built up a true reputation for running custom link-building campaigns that generate results. What they do is not just build links but also authority-derived, contextual, and relevant links, which rank high in search engines and attract more qualified traffic.
What makes them different? It’s their personalized approach.
Page One Power does not believe in a one-size-fits-all strategy. All the campaigns are tailored to the client’s goals; the industry they belong to and their target audience.
Regardless of whether you are in SaaS, eCommerce, or in a niche B2B market, their team will go deep into your space and come up with a personalized link acquisition strategy for you.
Here’s what they offer:
Custom Link Building Campaigns: They secure high-quality backlinks from relevant and dependable web pages.
Content Marketing: They write engaging content and pitch it to high-authority publishers such as blogs, media outlets and niche sites.
Strategic Outreach: Their outreach specialists create true relationships with site owners and editors, obtaining natural backlinks that Google loves.
And The results indeed speak for themselves.
A 2024 case study from Page One Power related to a B2B tech company (Kreo) shows that organic traffic increased 177 percent year over year, and keywords ranked in the top 10 positions after increasing by 394 percent.
This came after a quite strategic content creation and high authority link-building campaign.
Overall, Page One Power has both the strategy and the transparency to ensure truly sustainable SEO growth that takes you down the right path and avoids shady tactics if you’re serious about it.
3. LinkDoctor: Ethical Link Building with Real Results
LinkDoctor is a good option for getting high-quality backlinks without doing guesswork about SEO, particularly for educational institutes and industry professionals who appreciate ethical, transparent practices.
Their expertise lies in the area of white-label link building, and they take all the care of the outreach and content and leave the credit to your brand.
The most unique attribute of LinkDoctor is its focus on quality rather than quantity. Moreover, the strategies here are perfectly clean, and they definitely don’t feature any automated spam. Rather, they target the manual outreach of real, relevant web pages to obtain organic backlinks trusted by search engines.
Whatever your business is in the education sector, every strategy is tailored to your market and your competition level.
Here’s what they offer:
Manual Outreach: Authentic relationship building to manually earn those high authority backlinks from reputable sources.
Competitor Backlink Analysis: They check the backlink profiles of your competitors to find good linking opportunities.
Custom Link-Building Strategies: Every campaign is tailored—no generic packages or templates.
Clients like them because they are transparent, provide detailed reporting and do white-hat SEO. You’ll always know from where your links appear and, above all, why they are significant.
If you want ethical and sustainable SEO growth without sacrificing your brand’s integrity, LinkDoctor offers strategic link-building that delivers actual results.
4. Manaferra: Link Building That Speaks Higher Ed’s Language
If you belong to higher education and are willing to improve your school’s online presence, Manaferra is an agency that knows your world.
They focus on targeting colleges, universities and ed-tech companies through backlinks that are not only good for the rankings but also drive actual student enrollments.
Manaferra doesn’t have a scattershot approach. In fact, their link qualification process is more rigorous than a simple check to ensure Domain Ratings. Their proprietary tools check for traffic quality, topical agreement, and the authority of content before confirming every link they earn is not only safe but opportunistically valuable.
Manaferra’s precision and expertise stand out, given that 52.3% of digital marketers find link building the most difficult aspect of SEO.
Here’s what they bring to the table:
Link Qualification: Each potential backlink source is vetted for real traffic, domain strength, and educational relevance—so you’re not just gaining links, you’re gaining authority in the right circles.
Custom Outreach: Manaferra crafts personalized outreach emails that get results, often earning backlinks from respected .edu domains and high-authority education sites.
Performance Tracking: Their detailed monthly reporting shows not just link quantity but impact, including improved keyword rankings and organic traffic trends.
With a track record of helping institutions stand out in competitive SERPs, Manaferra is a smart partner for any educational brand looking to make its digital presence count.
5. FATJOE: Scalable Link Building for Busy Agencies
Agencies managing multiple SEO clients often need scalable, efficient solutions—FATJOE delivers exactly that. As one of the most widely used outsourced link-building and content-creation platforms, FATJOE helps digital agencies streamline their SEO offerings without the overhead of an in-house team.
What sets FATJOE apart is its user-friendly platform, fast turnaround times, and 100% white-label services. Trusted by over 5,000 agencies worldwide, it’s built for agencies looking to fulfill high volumes of link-building and content orders while maintaining quality and consistency.
Here’s what’s included:
Blogger Outreach: FATJOE secures contextual, dofollow backlinks from real, niche-relevant blogs—a top-ranking factor in Google’s algorithm as of 2024.
Content Creation: The team produces SEO-optimized blog posts, articles, and press releases tailored to client goals.
White-Label Simplicity: All services come unbranded, allowing seamless integration into any agency’s offerings.
The importance of link building is underscored by recent findings—Backlinko’s comprehensive SEO guide reaffirms that backlinks remain one of the most influential factors in search engine rankings. With that in mind, FATJOE’s combination of affordability, reliability, and scalability makes it an ideal partner for agencies looking to implement effective, results-driven link-building strategies at scale.
6. Seeders: Driving Explosive Growth in Organic Traffic for Educational Brands
Seeders is a digital marketing agency with a strong focus on international link-building, content marketing, and SEO strategy. Their tailored approach has significantly impacted the education space, particularly for online learning platforms and institutions looking to scale their visibility rapidly.
A standout example of their success can be seen in a documented case study where Seeders helped an online education brand achieve a 2,129% increase in organic traffic in just 14 months. This growth was the result of a focused combination of strategic link-building, high-quality content creation, and on-page SEO optimization.
What Seeders offers:
International Link Building: Seeders specializes in multi-language link acquisition, helping educational brands expand into international markets and rank in diverse search ecosystems.
Content Marketing for Education: Their content team crafts informative, SEO-optimized articles, press releases, and blog posts that naturally earn backlinks and engage educational audiences.
SEO Strategy & Execution: Seeders performs deep technical audits and develops long-term SEO roadmaps to align with institutional goals such as increased enrollments or broader online visibility.
Custom Campaigns: Each client receives a personalized link-building strategy tailored to the institution’s domain authority, keyword competitiveness, and industry trends.
Their proven results and data-driven methodology make Seeders a powerful partner for educational institutions that want measurable growth through ethical, scalable SEO.
Link Building Matters for Education Websites
Let’s face it—getting noticed online is tough, especially in the crowded education space. Whether you’re a university, online course provider, or ed-tech brand, standing out in search results can make all the difference in reaching the right students.
That’s where smart link building comes in. It’s not just about climbing Google rankings (though that’s a big win)—it’s also about building trust, boosting visibility, and showing your audience you’re the real deal.
The companies we’ve covered here know exactly how to do that. They specialize in helping educational websites earn high-quality backlinks that actually move the needle. So, if you’re ready to grow your online presence, increase traffic, and attract more students, teaming up with one of these agencies could be a game-changer.
In short?
Great link-building isn’t just a nice-to-have—it’s a must-have for schools and education brands that want to grow in today’s digital world.
About the author: Vibhav Gaur, Business Head
Vibhav Gaur leads strategic operations and business growth at the organization. With a strong background in digital transformation and customer-focused solutions, he has helped numerous clients streamline their web presence and scale efficiently. His leadership ensures seamless execution across teams, with a commitment to delivering results and fostering innovation in every project.





