Top Link Building Companies for Fintech Startups

Editor’s Note: At Outreach Crayon, we don’t believe in chasing backlinks — we earn them with purpose. Fintech is fast, furious, and brutally competitive. That’s why our link-building is not about volume; it’s about visibility in the places where it matters most.

A decade ago, launching a fintech company meant disrupting banks with slick UX, fast transactions, and mobile-first tools. Back then, you could have a polished product and decent app store reviews to carry you to success.

But today?

That approach just doesn’t cut it.

Fintech growth is relentless—over 29,955 startups operate globally as of 2025, a jump from just 12,000 in 2020. Yet simply being new or efficient no longer guarantees visibility.

Customer growth for fintech companies is robust — 37% in the latest survey — while revenues increased by 40%. So if you want to succeed in this crowded and tightly regulated space, you need to create something more than a product.

It means building trust. A targeted link-building campaign that puts your startup in relevant, authoritative finance media becomes a strong signal to Google and to users that you are both legitimate and trustworthy.

Blowing through your ad budgets can certainly be a way to see short-term revenues, but backlinks bring on compounded growth, especially when paid leads are half as effective at converting search intent.

If elevating your startup’s digital authority matters, it’s time to connect with agencies that understand fintech and digital credibility.

Top Link Building Companies for Fintech Startups

Being seen in the fintech world isn’t about shouting louder – it’s about being seen in the right places, by the right voices, at the right time.

You could create the smartest tool, provide the fastest payments, or introduce the next-gen app — but without digital trust signals like backlinks, you’re launching your rocket ship in the dark.

The agencies we’re going to highlight don’t chase links; they create authority, craft brand stories, and open doors to the audiences fintech startups need most.

Ready to step up your visibility and unlock growth?

These link-building pros are your ticket to the limelight.

1. Outreach Crayon

Outreach Crayon, one of the top link building companies for Fintech startups, is not just like any other SEO service agency. At Outreach Crayon the fintech storytelling and digital accuracy meets. Consider them the grand masters of link building for startups that want to gain authority, not just visibility.

With data-driven content, creative strategy, and clever placement, they have established themselves as the go-to for fintech brands looking to scale their reach quickly.

Here’s how they’re doing it — and why they’re a leading choice for ambitious fintech founders:

• Strategic Content Outreach: Create tailored articles that match your startup’s tone, mission, and the financial jargon that your end-users actually trust. Each article is precisely placed on a high-authority website that matters in fintech, which turns each link into a trust signal.
• Data-Driven Infographic Campaigns: They convert complex data into easily digestible narratives, earn backlinks from top-tier media to sizeable financial bloggers and niche industry forums. And the results speak for themselves—infographic-rich content can earn up to 178% more inbound links than typical blog posts, providing your fintech brand both reach and relevance.
• Broken Link Rescue:

Old links die. Outreach Crayon brings them back to life — your life. Once they find outdated content on high-authority finance sites, they swoop in with more recent, better resources from your brand.

• SEO-Optimized Blogging:

This is where storytelling and strategy converge. Their blog writing service is more than just surface-level advice. All posts are backed by keyword research and written with conversion in mind—turning fintech readers into future customers.

And it pays off: in a recent poll of more than 1,000 bloggers, SEO was among the three most important sources of traffic, proving that well-optimized, insightful content still drives serious results.

Why Should You Hire Outreach Crayon?

Generic SEO isn’t going to cut it in fintech. Outreach Crayon combines sharp financial insights with storytelling that gains real authority. They do not just place your links; they build your brand reputation on the authoritative sites that your readers are already following.

2. LinkCrayon

Link Crayon is not your average link-building agency—it’s your fintech brand’s long term growth partner. They can masterfully drive topical relevance and editorial creativity in order to assist startups in creating backlinks that count.

This is how they make fintech startups visible and rank them at the top:

• Topical Authority Campaigns: They develop content clusters around key fintech topics, such as digital wallets, embedded finance, or AI in lending. This gives a clear message to Google that you are an expert in your niche, and it also gives a reason to the reader not to click the back button.
• Linkable Assets That Travel: They not only write blogs; they produce digital materials. These are grabbed by the reporters, the bloggers, and even your competitor (yes, they do that) — all linking back to you.
• PR-Led Link Building: This is where SEO meets brand buzz. Link Crayon sends exclusive stories to fintech-focused media and startup newsletters. Your brand earns features that build links, exposure, and trust—all in one campaign.

Why Should You Hire Link Crayon?

Since in the current fintech competition it is not just a matter of whether you offer an innovative product or not, it is indeed a matter of whether you are in the right place. Link Crayon assists in gaining attention, trust, and position on the search results with a creative-meets-technical approach.

3. Sure Oak

Sure Oak is where deep fintech expertise meets full-stack SEO execution. They don’t just offer link-building services; they will build your entire growth engine, from search to conversion.

This is how Sure Oak can assist fintech startups to become smarter, faster, and climb higher on SERPs:

• Custom Fintech SEO Strategy: Sure Oak studies your brand, your audience, your competitors, and your market to devise a tailored SEO strategy. This isn’t plug-and-play—it’s precision SEO tailored for fintech, backed by data and designed to make your brand visible where it counts.
• Keyword Research & Analysis: Because there are millions of searches performed every day on topics related to fintech, Sure Oak doesn’t just target keywords—they engineer a keyword ecosystem.
• Content Optimization That Converts:

Sure Oak speaks fluent fintech. Their content strategy is centered on financial accuracy, relevance, and authority, ensuring each blog, landing page, or resource is concerned with building your reputation and power results.

• Strategic Link Building Campaigns: This is where Sure Oak excels. With relationships across the fintech ecosystem, they place your content where decision-makers read and Google trusts.

Why Should You Hire Sure Oak?

Because in a highly regulated, high-stakes sector like fintech, SEO needs to be more than technical — it needs to be strategic, compliant, and built for scale. Sure Oak offers comprehensive SEO execution with deep financial expertise to help startups get sighted, linked, and trusted.

4. MADX

MADX doesn’t simply do FinTech SEO—they engineer it. They bring the math, muscle, and marketing firepower to elevate startups and established FinTech brands, blending sharp keyword science with rich content strategies that dominate SERPs and engage real users.

Here’s why MADX is a top contender for FinTech SEO:

• Keyword Research That Aligns With Intent, Not Just Traffic:

MADX digs deeper into what your users are actually searching for — think “how blockchain is changing banking” or “best FinTech apps for personal finance.”

• On-Page SEO That Speaks to FinTech Users:

MADX optimizes everything, from metadata to mobile UX.” Expect SEO-friendly titles such as “The Top 10 Digital Wallets for Secure Transactions” and content structures that ensure that visitors continue to scroll. And on top of this, they focus on Core Web Vitals to ensure your site loads quickly, looks great, and keeps people interested.

• Technical SEO Built for Scalability:

MADX’s technical SEO ensures lightning-fast load times, seamless mobile responsiveness, and airtight crawlability.

Why Should You Hire MADX?

Because they go beyond rankings. MADX helps FinTech brands get more audience, increase conversions, and earn more authority through user intent and technical excellence. They’re not guessing—they’re strategizing.

How These Link Building Agencies Stack Up for Fintech Startups

Each of these organisations delivers a particular edge. The following breakdown is not only a comparison — it’s your decision compass. It’s about finding the agency that resonates with the way you talk, works at your speed, and knows how to make the right noise for your startup.

Agency	Best For	Key Strengths	Fintech-Focused Offerings	Standout Feature
Outreach Crayon	Startups looking to build authority with strategic outreach	Custom content, high-authority placements, infographic campaigns	Fintech-tailored storytelling and data-driven link campaigns	Broken link rescue & SEO-optimized blogging
Link Crayon	Founders who want visibility, PR buzz, and thought leadership	Topical authority, PR-led outreach, digital assets for linkability	Fintech content clusters and founder-driven branding	Editorial-style link building with startup storytelling
Sure Oak	Startups needing full-service SEO plus link building	SEO strategy, deep keyword research, financial content writing	Compliance-aware content and link strategy	End-to-end SEO execution with fintech fluency
MADX	High-growth fintech focused on technical SEO and UX	Intent-driven keyword targeting, site optimization, scalable content	Blogs, case studies, and landing pages built for fintech conversion	Core Web Vitals mastery + high-performing content

Why Fintech Startups Need Link Building

FinTech is a battlefield for innovation, and speed, trust, and visibility determine who wins users — and who fades into obscurity. Everyone’s promising disruption.

But if your startup isn’t popping up when a user types “best budgeting apps” or “how to invest with AI,” you’re not just losing clicks; you’re losing credibility.

Link building isn’t just about SEO; it’s about surviving. Here’s why.

Link Building Is Visibility Backed by Authority

Without relevance and trust, ranking on Google means nothing. Link building gives your FinTech brand the best of both worlds. High-authority backlinks also signal Google — and your readers — that your company knows what it’s talking about.

Trust and Authority: The Unspoken Currency in FinTech Search

Users hesitate before trusting anyone with their money. New apps and tools might seem sleek, but without third-party validation, the skepticism sets in. Authority-driven backlinks ease that doubt. They show that respected finance outlets, tech blogs, or even regulatory commentators see your brand as trustworthy.

E-E-A-T Is Not Optional—It’s Everything

Google considers FinTech as high-stakes content. Your pages fall under YMYL (Your Money or Your Life), meaning they must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness—E-E-A-T.

When a respected FinTech news publication mentions you or a credible financial education blog links back to your site, it boosts your reputation, both with Google and potential users.

What to Look for in a Link Building Agency for Fintech

FinTech is no place for vague strategies or guesswork. Your startup lives in a high-trust, fast-moving industry—and your SEO partner should know how to keep up.

Here’s what distinguishes the real players from the fluff:

Deep Understanding of Regulated Industries

Financial content operates under a higher standard than most. You want an agency that’s fluent in the rules — one that knows what you can and can’t say when it comes to money, investing, crypto, and compliance. They should be confident operating in the grey without jeopardizing your brand.

Audience Experience in Finance, Crypto, and Insurtech

It is one thing to get a link — it’s another to get a link in the right place. Your perfect partner has experience building for FinTech audiences in verticals ranging from blockchain, neobanks, insurance tech, and B2B SaaS.

They should understand the preferred platforms, publishers, and tone that captures the attention (and trust) of decision-makers as well as customers.

Total Transparency and White-Hat Practices

Blind trust is not a strategy. You deserve to know where your links are going, how they’re built, and what tactics are being applied. The top agencies work with the utmost transparency—from content creation to the outreach process, and never cut corners with black-hat techniques that could damage your site’s reputation.

Build Links Like You Build Products—Strategically

Just like a great FinTech product, great SEO doesn’t happen by accident. It’s deliberate, well-informed, and built to solve real problems.

The right link-building agency brings the same level of strategic thinking to your online presence — positioning your brand amidst reputable sources, engaged audiences, and enduring authority.

In a precision-oriented industry, don’t settle for generic approaches. The FinTech space moves fast. Find a link-building partner that moves with precision.