12 Best Link Building Agencies For Travel Agencies

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Key Takeaways

• Travel agencies need strong search visibility to reach travelers during the research stage.
• Relevant backlinks can help connect your content with useful websites across the web.
• The right agency should offer a clear outreach process, useful content, quality placements, and transparent reporting.
• You should compare agencies based on their services, link quality, content process, outreach methods, and campaign fit.

A destination guide can answer a traveler’s question, a tour page can explain an offer, and a planning resource can provide useful information. Yet, strong content alone does not guarantee that your travel website will gain the visibility you want in search results.

A 2023 YouGov study of global travelers found that 43% used online searches to plan a holiday, making search visibility an important part of reaching travelers.

For a travel agency, relevant backlinks can help connect your content with other useful websites across the web. Earning those links requires more than publishing articles and waiting for references; it can involve finding suitable sites, creating useful content, and carrying out focused outreach.

This is where link building services can give your SEO strategy dedicated support.

That support isn’t one-size-fits-all, though. Some agencies focus on blogger outreach and guest posts, while others combine link building with content marketing, digital PR, technical SEO, or broader search campaigns.

So, which link building agencies offer approaches that can work for a travel website?

Here are 12 worth comparing, along with the core services and approaches each one brings to the table.

Table of Contents

1. Outreach Crayon
2. LinkCrayon
3. OutreachLinkBuilding.com
4. EbizON Digital
5. Stellar SEO
6. Modo25
7. Searchbloom
8. Bulldog Digital Media
9. LASEO
10. Siege Media
11. Earned Media
12. SmartSites

• How to Choose Link Building Services for Your Travel Agency
• FAQ
• Build Your Travel Agency’s Link Profile

1. Outreach Crayon

Blogger outreach is one of Outreach Crayon’s main approaches to acquiring backlinks. The company combines outreach with contextual placements, infographic outreach, broken link building, and content creation.

Core:

• Blogger outreach
• Contextual backlinks
• Infographic outreach
• Broken link building
• White-label link building
• Content creation

ahrefs.com

The value of a focused outreach process is also reflected in an Ahrefs experiment, where 111 emails sent to selected prospects resulted in 19 acquired links, a 17% link acquisition rate. For a travel agency, contextual outreach can support destination guides, travel resources, tour pages, and other useful content, while Outreach Crayon’s link building services can support agencies managing SEO campaigns for travel clients, particularly when white-label support is needed.

2. LinkCrayon

LinkCrayon takes a marketplace approach to link building, giving you access to publishing opportunities across different websites. The platform covers backlink placements, content, publisher selection, and campaign management.

Core:

• Backlink marketplace
• Content placements
• Publisher selection
• Link-building campaigns
• Campaign management
• Scalable placement options

Travel businesses can look for placements related to destinations, tourism, hotels, travel planning, and local experiences. A marketplace format can make it easier to review different opportunities before selecting placements.

3. OutreachLinkBuilding.com

Content and publisher relationships form the basis of OutreachLinkBuilding.com‘s approach. Its services cover several ways to reach relevant websites and secure backlinks.

Core:

• Blogger outreach
• Guest posting
• Content creation
• Infographic outreach
• Backlink campaigns
• Website outreach

A travel agency can use these services for destination guides, travel tips, itinerary pages, and research resources. Relevant outreach can target websites that already publish content for travel audiences.

4. EbizON Digital

Alongside wider digital marketing, EbizON Digital provides SEO and link building services. Its SEO work includes external link building, content marketing, technical SEO, and other search-focused activities.

Core:

• External link building
• Content marketing
• Technical SEO
• SEO strategy
• Digital marketing
• Content development

ahrefs.com

Google accounts for 63.41% of U.S. web traffic referrals, according to data cited by Ahrefs. That makes a broader SEO approach useful when your travel website needs link acquisition to work alongside content and technical improvements.

A broader approach can suit a travel website that needs several areas of SEO support. Link acquisition can work alongside destination pages, service pages, blog content, and technical improvements.

5. Stellar SEO

Stellar SEO focuses on custom link-building campaigns rather than a single fixed approach. Its services cover link prospecting, outreach, content, editorial placements, reporting, and white-label support.

Core:

• Custom link-building campaigns
• Link prospecting
• Manual outreach
• Content creation
• Editorial placements
• Reporting
• White-label services

ahrefs.com

An analysis of 1 million U.S. keywords by Ahrefs found a 0.255 correlation between referring domains and rankings, with the correlation reaching 0.33 for local queries. The finding supports looking beyond the number of backlinks and paying attention to the quality and relevance of the websites linking to your pages.

You can build a campaign around specific pages and search goals. For a travel website, that could include destination guides followed by tour, local, and supporting resource pages.

6. Modo25

Modo25 combines SEO with digital marketing services and has documented work involving link building for the travel sector. Its campaign for Go2Africa, an African safari specialist, included brand-mention and broken-link audits, organic outreach, and tactical link building.

Core:

• Brand mention audits
• Broken-link audits
• Organic publisher outreach
• Tactical link building
• SEO
• CRO
• Paid media
• Travel-industry case study

backlinko.com

The Go2Africa campaign provides a relevant example for travel agencies evaluating an agency with experience in the sector. Travel search also represents a large market, with 89.3 million monthly U.S. searches for keywords containing “flights,” according to Backlinko’s travel SEO research. Focused outreach can therefore support a travel website competing for visibility across a wide range of travel-related searches.

7. Searchbloom

Searchbloom brings outreach, content creation, link acquisition, and reporting together as part of its SEO services. Its link-building approach focuses on acquiring relevant links that support broader search campaigns.

Core:

• Link building
• Outreach
• Content creation
• Link acquisition
• SEO campaigns
• Reporting

A travel website can use these services to support destination guides, local resources, and pages with a clear search purpose. The wider SEO approach also connects link acquisition with content and technical work.

8. Bulldog Digital Media

Bulldog Digital Media specializes in link building, digital PR, and content as fundamental components of its SEO strategy. Its link building service comprises guest posts, link insertions, and targeted URL and anchor plans, whereas its digital PR services involve publication backlinks and brand mentions.

Core:

• Link building
• Guest posts
• Link insertions
• Digital PR
• Publisher outreach
• Content creation

In the case of a travel agency, such services may serve destination pages, travel guides, or other resources that may generate appropriate editorial links. Combining link building and digital PR also offers you alternatives to the conventional guest-post placements.

9. LASEO

LASEO provides SEO services across technical SEO, content, and link building. Its strategy provides link acquisition for a specific location as part of its more comprehensive SEO service.

Core:

• Link building
• Technical SEO
• Content strategy
• SEO campaigns
• Data-driven reporting

This combination can be used by a travel agency when the link acquisition requirements have to work in conjunction with content and technical SEO. A broader search strategy can include destination pages, travel guides, and service pages.

10. Siege Media

Siege Media combines content marketing and link building around content assets designed to attract links. Its broader services include SEO, digital PR, and content promotion.

Core:

• Content marketing
• Link building
• SEO
• Content strategy
• Digital PR
• Content promotion

backlinko.com

An analysis of 912 million blog posts by Backlinko found that content longer than 3,000 words received an average of 77.2% more referring-domain links than content shorter than 1,000 words. For a travel agency, that can support a content-led approach built around destination research, travel statistics, visual guides, calculators, and detailed planning resources.

11. Earned Media

Earned Media provides SEO services that include content optimization, link building, and technical SEO. Its approach combines traditional search optimization with newer search visibility strategies.

Core:

• Content optimization
• Link building
• Technical SEO
• SEO strategy
• Editorial link placements
• Search optimization

For a travel website, the combination can support both the content that attracts links and the technical foundation needed to help search engines access and understand your pages. Its link-building service also focuses on editorial placements and topical relevance.

12. SmartSites

SmartSites includes outreach and content-based opportunities within its SEO and link-building services. Its broader organic search services also cover areas such as local SEO and content marketing.

Core:

• Link building
• SEO
• Outreach
• Content marketing
• Local SEO
• Organic search optimization

Travel agencies can create link opportunities around destinations, travel advice, local attractions, and planning resources. A content plan can also help you decide which pages should receive links.

How to Choose Link Building Services for Your Travel Agency

Choosing link building services requires more than looking at the number of backlinks offered. You should examine how each agency finds websites, creates content, manages outreach, and reports campaign results.

Google’s guidance on links that can be crawled also highlights the importance of using links that search engines can properly discover and follow.

FAQ

1. How does link building help a travel agency?

Link building can help your travel website earn backlinks from other websites. Relevant links can support discovery and connect your pages with useful travel-related resources across the web.

2. What type of backlinks should a travel agency build?

Focus on relevant backlinks from websites with useful content and a genuine connection to travel, tourism, destinations, local experiences, or related topics. The page receiving the link should also provide value for visitors.

3. How long does link building take to show results?

Results can vary based on your website, competition, existing authority, content quality, and the links you earn. Link building is generally an ongoing SEO activity rather than a one-time campaign.

4. Should a travel agency use an SEO agency for link building?

An SEO agency can manage prospecting, outreach, content, placements, and reporting for you. The right choice depends on your internal resources, SEO goals, and the level of campaign management you need.

Build Your Travel Agency’s Link Profile

Your travel website does not need hundreds of random backlinks to build a stronger search presence. Relevant links from useful websites can provide more meaningful support for destination pages, travel resources, service pages, and other valuable content.

The 12 link building services above offer different approaches, from blogger outreach and guest posts to content-led campaigns, digital PR, and broader SEO support. Compare their services, outreach methods, content processes, reporting, and campaign fit before choosing a partner.

If you want a managed approach to link acquisition, explore Outreach Crayon’s link building services to see how its outreach and placement process can support your travel SEO strategy.