Search engine optimization has always been an essential element to your marketing strategy, but often it’s not thought of as being a priority when creating new landing pages. Sure, you want to maximize conversions (and don’t get us wrong, conversion optimization matters too), but at the end of the day you need your content to be found in order to convert.
When creating new landing pages – or looking to improve existing ones – consider this On-Page SEO Checklist, which can help you boost the SEO effectiveness of your site without impacting the ability of your pages to convert. All in all, it’s a win win – and it’s well worth the time!
1. Title – Always Include Keywords
The title tag is the most important on-page SEO factor and we’ve seen pages ranking when used keywords properly in the title tag. Google’s algorithm places a lot of weight to Title tag to identify what the web page is about and it not only shows on top of your browser but also in the SERP results.
That is why it is recommended to include the keyword you are trying to rank for, however, ensure to not only use keyword wisely, but that the title is compelling. Use the principles of writing good headlines by writing title tags that are understandable, simple, and get right to the point.
2. Write Feature Focused Meta Description
Clocking in at around 150 characters, the meta description is one of the most powerful tools you have in the SERPs, as it’s the only place in the search engine where you can essentially get ad copy for free.
Make those 150 characters count by utilizing the space to make a call to action, note unique value propositions, your brand name, any geographic locations/featured details about your business, etc.
3. Optimize ALT Text
when uploading images, these are text alternative to images which Google reads to learn about the Image, though their algorithm has evolved however we should get the basics right as it helps your pages achieve better ranking in the search results by associating keywords with images.
As a matter of fact, using alt tags is probably the best way for your ecommerce products to show up in Google image and web search because search engines read alt text.
4. Add Social Sharing Buttons
Make it easy for people to share your content. Social sharing buttons encourage distribution of your content across multiple platforms, which can send signals to search engines that your content is valuable and worth noticing.
Additionally, it creates additional touch points with your brand, which can result in greater brand recognition, traffic, and improved sentiment (hey, it’s easier for people to like you if they can find you!).
Trust me: SEO + Social Media = a perfect match.
5. Increase Site Speed
The faster your site loads, the friendlier it is to your users. You’ll often find better on-page user metrics with a fast site, plus there’s a correlation with having a fast website and good rankings.
Site speed can occasionally be limited to your platform, but if you’re not sure how to optimize your speed, start off first by investigating your load time with a tool and then contacting your hosting provider.
From there, you can look at ways to make your site faster within the parameters of your platform.
With this checklist of essentials, optimizing for on-page SEO can be easier for you. Now the trick is to blend these tactics with your off-site strategy for SEO Success.