How do you convince influencers and top blogs to allow you to tap from their juice?
If you know anything about influencer marketing, then chances are that you are no stranger to blogger outreach.
In fact, the latter is a subject of the former. With blogger outreach, you leverage the audience of the influencer to draw traffic to your site.
In simpler terms, you are looking for a source that has tons of fans and traffic in your niche and you want permission to tap from that traffic in return for posting on their website or social media channels.
That being said, blogger outreach can be difficult, but with a well-executed plan, it can be your best and simplest technique to pull traffic to your site. While there is no reason why you can’t run campaigns on your own, hiring a good blogger outreach agency isn’t a bad idea either. They will take care of everything saving you from needless headache.
One thing that will certainly help is the use of proven email templates because not all outreach mail will get you results.
In fact, studies by Backlinko show that only 8.5% of email outreach gets a response, so you must send the best ones to stand a chance.
In this post, I will give you ten blogger outreach templates that are tested to be effective and can help you achieve your goals faster.
Best Blogger Outreach Email Templates
1. Land a guest post with this template
Guest posts are still crushing it in 2021. While they may not be as desirable as editorial backlinks for SEO, they are far from dead and still pull a lot of weight.
However, landing guest posts on high authority sites is easier said than done.
Bloggers are aware of the importance of their footprints on these high authority sites and so the competition is fiercer than ever.
Before you jump the gun, first think about what your goal is for guest blogging.
Knowing this ahead of time is crucial in helping you figure out the right kinds of blogs to target for your guest posts.
There can be a lot of goals when it comes to being a guest blogger, but you can typically summarize them into three major goals:
- To position yourself as an authority in your niche
- To get the necessary exposure and draw traffic to your website
- To build backlinks to your website
If you hit the jackpot with some top blogs, you can achieve all these things, but if your aim is to achieve #1 or #2, then you will need to find a blog with a decent-sized audience that is engaging.
If the goal is to accomplish #3, then your best bet will be to get blogs with high domain authority.
You can check that using a free tool like the SEOmoz toolbar.
Once you know your goal beforehand, you will be able to determine the best blog that is suited for you.
This template will help you to close the deal on most of the sites you reach out to with relative ease.
Who does it fit: Top blogs that accept titles (and outlines).
How to personalize: Compliment their writing or say something flattering about their authors.
Just in case you feel
2. Get backlinks by fixing broken links
If I have learned anything in my many years as an online marketer, it is that user experience is very important and it will continue to be a critical subject in the coming years.
Not so we learned that Google has started favoring web pages that load faster, have cleaner navigation especially on mobile, and deliver top-notch user experience in search results.
Even though Google does not favor sites with these traits, the user experience will still matter.
One such bad experience on a website for a user is broken links.
In fact, I feel like smashing my device whenever I click on what would be a valuable resource but get ‘sorry page not found’ instead.
As much as I hate it, broken links are inevitable so long as webmasters continue to move their pages to new locations or fail to renew their web hosts.
There goes your opportunity.
You can leverage these broken links to create an amazing link-building campaign.
All you need to do is find these broken links, then email the site owners to notify them about the broken links and suggest that they replace them with yours.
Once you’ve found the broken links, you can use this template to notify the site owner.
The template is in two parts because if they respond, you would want a solid follow-up.
Who does it fit: Sites that have a resource page and lots of listicles.
How to personalize: Ideally, mention a recent article and chip in some highlights of the post.
3. Use this template for resource page building
Resource page link building is an old trick, but it still remains one of the most popular link-building techniques around.
To put things in perspective, a 2016 Moz survey revealed that 56% of SEO specialists said they used resource page link building.
This made it second only to guest blogging and even more popular than broken link building.
Resource page link building is popular for a lot of reasons which can be summarized into workable, scalable, and easy.
In case you don’t already know what it entails, it is a situation where you get a backlink from web pages that curates and links out useful resources on the internet.
This system works because the value of the resource page is a reflection of its quantity and the quality of the resources that it links to, so when you ask to include your link, you are also helping them as much as they are helping you.
You must have come across pages where the owners include side notes such as “if any of these links don’t work for you, please drop a note to suggest a more useful one”.
Well, that’s your cue.
Now, all that is left for you is to reach out and suggest your own. You can do that with this script:
Who it fits: Websites in your niche and other rated niches that have resource pages.
How to personalize: Talk about what or how you have gained from their resource page.
4. Use a guestographic to get more backlinks
I often describe this method as one of the best ways to get backlinks with ease, but at the end of the day, it’s the way you sell it to the blogger that matters.
From my years of doing SEO, I can tell you that there’s a simple formula that guarantees you links.
Create great content, target a good blog, and provide value and you will get links easily.
Creating great content and targeting good blogs are easy enough, but what does ‘provide value’ truly mean?
Adding value means going the extra mile and what screams extra more than creating an infographic?
Frankly, there is no shortcut when it comes to infographics.
If you want to get backlinks from it, then it has to be very good. Lucky for you, it doesn’t cost much to create a good infographic.
If you have time and an eye for design, you can learn from professionals online and build your own, or you can part ways with a few hundred bucks and get a standard infographic.
Be sure to include only important points as part of the visual and try not to go beyond 10 data points.
Once you have yourself a good template and a good list of blogs to reach out to, you can contact them using this Brian Dean’s template.
Who it fits: Websites that use infographic designs
How to personalize: Mention why you created the resource
5. Promote your blog before you publish it
When I first started blogging, one mistake I made was to not promote my blogs well enough.
I see a lot of people making the same mistake and even worse, not promoting theirs at all.
If that’s you, then you will find out the hard way that great content alone does not make a great blog.
Are you one of those that make a post and share it once on social media and that is it? I’ve got news for you: It is not going to work unless you are a big-time celebrity.
There are a couple of ways to promote your blog and a lot of them do not require that you spend a dime on anything.
One of the most effective ways to gain traction on your blog these days is through influencers.
If you can find a top influencer in your niche to agree to promote your work then you will be amazed by the results.
However, getting in touch with an influencer is a lot easier than it sounds.
In fact, when you first reach out to them, there’s a chance that you will get rejected by a lot of them, so the best practice is usually to build a relationship with them before popping the question.
You can reach out to them with this proven template:
If you get a positive response then you are on course to get a heavyweight promotion.
Reach out to the influencers that agree.
Who it fits: Popular names and celebrities
How to personalize: Do your research on them and reference something they have said before.
6. Promote post after publishing
We have talked about the need to promote your blog even before you publish it, but what if you don’t reach out to anyone before you hit the publish button. Is that the end of the road?
Far from it. Even though it may not be as effective, you can still get a promotion for the blog that you have already published.
One thing is for sure. If you don’t promote your content, you would have wasted hours of work and you will be unable to share your good work with the world. That just sounds terrible and you do not wish to be in that situation.
You may find it hard to believe, but it is a lot easier to find people to pitch your content to.
While it is true that people hate to be pitched to right off the bat, pitching helps you build the necessary relationships that you will need to get ahead in the industry.
If you find it unnerving to ask them to share your content, keep in mind that if your content is good then it will make you look good too.
One plus side to promoting your content after publishing is that you can send it to more people to promote than the initial number of people you planned. You can use this template:
Who it fits: Bloggers who usually reach out to other bloggers in their niche
How to personalize: Let them know that you value their opinions.
7. Fight for an interview on a podcast
If you have not had the satisfaction of being a guest on a podcast then consider this your wake-up call.
Appearing on a podcast on a mainstream interview is one of the best ways you will be able to promote your blog.
It is certainly easier than starting your own podcast and all the things that follow.
At the moment, there are more than 50 million Americans that listen to podcasts, so appearing in one to promote your blog is surely a good bargain.
Hopping on a podcast can help you far more than you can imagine.
For starters, a podcast can help you build your following, but that’s not the only thing that you can get from it.
Even SEO-wise, a backlink from a podcast can boost your position on Google search engine rankings, but to achieve all this, you need to actually be able to get on the podcast and there are a couple of ways to get in.
Make sure to target smaller podcasts, but in the same vein, choose the ones that are relevant to your niche.
Then create a target list and find out as much as you can about them.
Listen to some of their episodes to see what they are about and come up with a few episode topics of your own. Then, you are set to pitch your template.
Who it fits: Relevant podcasts
How to personalize: Talk about a previous episode of their show and how it birthed your idea.
8. Invite guests to your own podcast
If you have a blog, then it may not be the worst idea in the world to start your own podcast, especially when you have been a guest in a couple.
This can be an awesome way to talk about your blog and other projects in a more extensive and interactive manner, and these interview-based shows are often more fun to listen to since you will not be talking to yourself the whole time.
The difficult part is finding a guest for your show, but these potential podcast guests are in the places we visit.
For example, you can find key influencers and top bloggers on Twitter.
There you can first interact with them and get to know them a little before asking them to come to your podcast.
You can also find them on Facebook, LinkedIn, and other online community sites that you are on.
If you have previously been a guest on a podcast, it will be relatively easy for you to convince the interviewer to become a guest on your own show.
You can use this script to book a guest:
Who it fits: Influencers in your niche.
How to personalize: Talk about their recent appearance on another show and what you picked from it.
9. Find influencers to talk about your podcast with this template
Your podcast needs traffic to survive as much as your blog does and what better way to drive traffic to a show than to have a bunch of influencers talk about it.
Getting in touch with all these influencers can also help you form a network of like-minded individuals that can help you take your blogging career to the next level.
You can find these people at industry conferences. A quick search on Google might come in handy. Just type in your industry + ‘conference’.
Once you have found them, shoot them an email in this format:
Who it fits: Influencers in your niche
How to personalize: Talk about a recent topic that they have discussed.
10. Get lots of feedback and reviews
Product reviews constitute a huge part of the eCommerce world.
They are important because they give rise to your sales and fodder to your social media ads.
Moreover, more than 80% of Americans under 50 almost always seek review before they take action, so it will help if you can get a couple of influencers to review your blog if at all possible.
This email template will boost your chances:
Who it fits: eCommerce, lifestyle, and SaaS blogs
How to personalize: Mention previous reviews that they’ve done for businesses that relate to yours
Now you have 10 blogger outreach email templates to help you start a successful email campaign and increase your chances of a response.
Note that while templates are a great way to start, they may not be effective for long because they become repetitive and overused, so as much as possible, try to add your personal touch.
Vibhav is the Co-founder of Outreach Crayon and CBO at Ebizon. He plays a key role in empowering retail clients to catalyze Digital Marketing, Mobile Commerce & other Futuristic technologies as their #1 competitive advantage.