Getting your product descriptions just right is crucial for eCommerce SEO. Your product descriptions not only help you rank but also drive conversions and sales.
Your descriptions need to be optimized for the keywords you are targeting and for conversions. They need to explain what the product does and convey its benefits in an easy-to-understand manner.
Because your product descriptions are so important for both conversions and SEO, it is essential to use the right product description writing software. Today, I will be going over the 10 best product description AI generators for your eCommerce sites.
I will also be talking about the difference between a product description software (which uses AI to generate content) and a product description service (which employs human writers to write real content). I will compare the two and help you understand which one is a better choice for your business.
Let’s get into it.
The 10 Best Product Description Writing Software
Conversion.ai’s AI writing assistant, Jarvis, produces great copy for product descriptions and other types of web content. You can generate product descriptions in over 25 different languages for your website, social media, or emails.
I also liked how you can create rules to generate a description that is better suited for your needs. For example, you can say that you want the product description to be less than 200 characters, or you can select the tone of voice you want Jarvis to use.
Jarvis will generate several versions of the product description, so you can choose the one that you like best.
You can also take existing content and improve it. Jarvis will switch up the words, change the sentences, and make the content more interesting and eye-catching for better conversions.
Some other content you can generate includes:
- Amazon product descriptions
- Facebook ad text
- Google ad text
Pricing is incredibly affordable. For just $24/month (with annual billing), you can get up to 50 product descriptions a month.
See the pricing page for updated pricing information.
As AI writing tools can be a hit and miss, it is important to choose the right one. Jarvis is one of the few that generates real human-sounding content most of the time; your readers will never know a bot wrote your product descriptions.
2. Copy Shark
Copy Shark is, without a doubt, one of the best AI writing tools out there. Using machine learning, it generates real sales copy and product descriptions that sound natural, as if a human wrote them.
Enter the product name and choose the tone of voice you want the AI generator to use. Then, let the tool generator write a product description for you.
If you do not like the first one you see, just generate another product description; repeat until you find one that you like.
One of the cool things about Copy Shark is that it supports over 20 languages. That means you can generate human-sounding content not only in English but in Spanish, German, French, Polish, Lithuanian, and many other languages.
You can also sell in the Asian markets, as it allows you to generate content in Indonesian, Mandarin Chinese, Hindi, Korean, Russian, and Arabic.
It’s fairly priced, too, with plans starting at just $99/month (click here to see updated prices).
Copy Shark is new, however, so they are only accepting a certain number of applicants to try out the tool. You can sign up on their website to see if you qualify.
Copy.ai is another excellent tool for AI-generated content. One of the things I like about it the best is that it offers a seven-day free trial, no credit card required.
In other words, you get a chance to try out the content it produces without worrying about wasting your money. If you don’t like it, just don’t continue using the tool after your trial is up.
Just describe your product and let Copy.ai do the rest.
Copy.ai also generates 10 different product description versions at a time for each product. Just pick the one you like the best.
In addition to product descriptions that describe product features and benefits, you can also generate micro descriptions. These are shorter summaries of the product descriptions and are good for social media or your catalog.
Another great thing about Copy.ai is that it has a Chrome extension to make your life easier.
Another excellent tool to consider is Writesonic. It’s available in 24 languages, including Spanish, Italian, German, and many more, in addition to English.
It can write product titles, product descriptions, and product features. It can even write email copy that promotes your products.
You only need to describe your product in one or two lines for Writesonic to generate human-sounding content. It will generate 12 different versions at once, giving you a chance to pick the ones you like best.
Before publishing the content it gives you, feel free to edit it to make it sound more natural.
Writesonic offers a free trial of 10 credits for you to get a chance to see what the content it generates looks like.
Copysmith.ai is another excellent AI writing assistant that offers a free trial. You do not need to give away your credit card information to use Copysmith for the first seven days.
You can generate an unlimited number of product descriptions for your products. In addition, you can generate captions for your products when sharing your product pages on social media.
Not only that, but you can generate a FAQs template for each product so that you can answer customers’ questions quickly and easily.
A FAQs section is a great way to increase conversions — many customers will be hesitant to buy something if they have lingering questions about it, and they won’t always have the patience or time to contact you directly.
In addition, you can input the text you already created and improve it. For example, if you have sales copy or product descriptions that you feel are not good enough, Copysmith will improve them for you.
One downside of Copysmith is that the only language currently available is English. However, they plan on introducing support for other languages in the future.
Snazzy is one of the few product description AI generators that actually has a free plan. Yes, you heard that right — the free plan is free forever, and you never have to pay anything to use it.
However, with the free plan, you are limited to just five custom product descriptions a day.
To use Snazzy, input your brand information and click on the Custom option, so you can input your product information as well. To create more than five product descriptions a day, you will need to upgrade to the paid plan.
If you have a small eCommerce website, the free plan might be enough for you.
Right now, Snazzy Premium costs $49 a month if paid monthly and $25 a month if paid yearly. Reference the pricing page for updated information.
Hypotenuse is an AI generator that uses machine learning to produce custom product descriptions for your store. To use Hypotenuse, connect your store to Hypotenuse, so it can pull your product details and generate product descriptions in bulk for all of your products at once.
Once the product descriptions are generated, you can edit and customize them. Then, you can export them and import them back to your store.
One of the benefits of Hypotenuse is that it learns from your edits. The more you use Hypotenuse, the better it will get at figuring out the tone of voice and style you like.
Hypotenuse also uses the SEO keywords you need to target in your product descriptions to optimize them for SEO. You can generate product descriptions in over 25 languages with Hypotenuse, with support for new languages added often.
Unfortunately, Hypotenuse does not have a free trial. However, you can request a demo to try out the tool before paying for it.
INK is a free AI writer for product descriptions, meta descriptions, and a lot more, such as:
- Growth marketing ideas
- Viral product ideas
- And a lot more
It also has a verb finder, a noun checker, a pronoun checker, and a whole range of other tools to help you write better product descriptions.
I found the product descriptions it generated pretty decent. While they weren’t the best, they did use some great marketing phrases and overall seemed as if they were written by a human.
You only get 50 credits for free. If you own a small eCommerce store, that should be enough.
To be a little clearer: You can generate descriptions for up to 50 products, with two product description versions (for each product) counting as one credit. If you decide to generate another three description versions for that same product, that will cost you another credit.
You can get an additional five credits for free by sharing INK on social media. Premium pricing starts at $35/month for 1,000 credits per month (see the pricing page for updated pricing data).
If you do not yet have a store, you can even use the business name generator or the domain name generator to get some great ideas for your future site or business.
9. Text Cortex
While we have seen some product description writing software that supports 20-30 languages, most do not support more than that. Text Cortex is a bit more advanced — it supports a whopping 72 languages.
Here is how it works:
To get started, enter your product title. Then, choose the audience you are targeting (for example, if you are targeting millennials, the descriptions it will generate will use a tone of voice better suited for millennials).
Then, just sit back while the tool generates five different versions for you. Pick the one you like best and edit it.
A cool thing about Text Cortex is that it has a Shopify app. If you use the Shopify app, you can quickly select the product you want to generate a description for from the app.
Text Cortex analyzes product descriptions and content from across the web to learn what works best for SEO.
You can try Text Cortex for free with their trial, with no credit card required. Premium pricing starts at just $16/month, but double-check the pricing page for updated prices.
Copywriter.so is a Shopify app that gives you 150 product descriptions for free. It uses artificial intelligence to generate product descriptions for your Shopify store.
It supports several languages.
The Problem With AI Product Description Writing Tools
The main problem with AI writing tools, regardless of their quality, is that they can be hit or miss. At the end of the day, AI is still improving, and an AI writer is not a human.
While many or most of the product descriptions an AI tool generates may sound natural, others might sound a bit unnatural. In addition, the more product descriptions you generate with a single tool, the greater the chance there is for the descriptions to become repetitive and use similar phrasing.
While you can save some money by using an AI writer, your best bet is to go with human writers. Reliable human writers will provide real content that sounds natural 100 percent of the time, and you will never have to worry about Google picking up your descriptions as spun content.
Human writers can also better optimize your product descriptions for your unique brand, tone of voice, target audience, and SEO in a way that a bot just can’t.
Conclusion: What Is The Best Product Description Service?
There are many excellent AI writing tools that provide quality content most or almost all the time. Conversion.ai (Jarvis) is the best.
However, even the best tools can sometimes generate content that sounds unnatural at times.
At the end of the day, your best bet is to go with real human writers for your product descriptions. That way, you can be sure your product descriptions are optimized for conversions and take your brand voice and target audience into account.