With the digital revolution everywhere around, it is becoming extremely challenging for businesses across all sectors and niches.
Therefore, staying updated with all the trending techniques contributing to business goals and bringing revenue is essential to ensure consistent growth.
Here’s when investing in blogger outreach tools saves the day by helping sales professionals, marketers, bloggers, etc., reach their prospects via personalized emails.
Marketing your business and attracting new customers can be challenging for any business. However, it becomes even more challenging for small businesses to stand out amongst competitors and persuade customers.
That is precisely why Blogger Outreach Tools work wonders in building relationships with new clients. If you are curious about these tools, read the article till the end!
Blogger Outreach Tools: An Overview
Blogger outreach tools/software is a public relation tool that bridges the gap between the brand and the right bloggers who leverage mediums like text, video blogs, or pictures to review and promote the brand’s products.
It is one of the most popular and effective techniques that help website owners and marketers with relevant bloggers who can help with link building, guest posting, product recommendation, and more.
Top 9 Picks for Blogger Outreach and Link Building in 2023
1. Respona
Respona is an all-in-one outreach platform curated by Visme, a visual content creation tool. This outreach software helps businesses to connect with relevant bloggers and build quality backlinks.
It is also a PR platform that can be used for blogger outreach, promoting content, digital PR, podcast outreach, etc.
Key Features
- The email outreach automation feature helps send personalized emails with built-in email templates.
- AI-powered social media outreach automation helps manage social media posts and mentions and personalize the messages.
- The A/B testing feature helps to review and analyze different outreach messages and subject lines to compare which text performs better.
- Advanced featuring gives a close insight related to the campaign’s performance.
Pricing
Respona is an ideal outreach automation tool that renowned brands and industries use to strengthen their campaigns. Depending on the link-building services you need, this tool offers three major pricing plans.
- Basic
- Pro
- Enterprise
The tool offers a 7-day free trial followed by their starter plan, priced at 99$ per month, where every email account gets 5000 credits and unlimited campaigns.
An unlimited plan charges $399 monthly, where a user gets 600000 email credits.
Pros
- It allows automating repetitive tasks such as sending follow-up messages and tracking results and saves time.
- AI-powered personalization lets you customize the outreach messages to build stronger relationships with niche-specific bloggers.
- The advanced tracking feature provides real-time insights regarding campaign performance.
- Better campaign performance and maximum ROI
Cons
- Limited integrations with other marketing tools and platforms.
- It does not have any in-built app for mobile devices
- No formal training is provided to learn the advanced features
Discover the story of an Edutech enterprise that managed to increase its high-quality backlinks-
An Edutech platform leveraged Respona’s robust email marketing platform and acquired 50 high-quality backlinks within the first few months. The client’s monthly organic traffic rose to 1500 with a 58 domain rating.
Observation
Respona is an easy-to-use tool with a user-friendly interface. It helps to streamline the outreach campaigns and boost performance.
However, the advanced level features and steep learning curve make it hard for a non-specialist. It is fast, user-friendly, and affordable. The website offers a live demo for novice users with instant customer support.
The hassle-free cancellation policy and customer onboarding session ensure smooth campaign functioning, making it an excellent alternative for outreach campaigns.
Rating-9/10
2. Buzz Stream
Buzz Stream is a web-based software known for its incredible marketing, PR, and link-building outreach services. This tool helps marketers to build relationships with influencers & bloggers and create personalized outreach campaigns.
With Buzz Stream, you can monitor link-building services, track campaign progress, create and manage prospect lists, and more.
Key Features
- Offer services like link building, digital PR, content promotion, and more.
- It helps to develop valuable relations with influencers, promote word-of-mouth traffic, and spread awareness.
- Its link-building tool works in 4 steps- finds contact information, handles communication, and looks for outreach prospects and pitches.
- It also provides link analytics and ranking monitoring.
Pricing
Buzz Stream is available to all kinds of users with four major plans, each with unique features.
The pricing plans can be further divided into four major categories.
- Starter plan: at 24$ per month for 2 users
- Growth plan: $124 monthly with team sharing, project reporting, and more.
- Professional plan: $ 299 monthly, offering advanced analytics, API access, and personalized support
- Custom plan: at $999 per month and provides complete solution to all-in-one needs of the organization.
Pros
- They have an automated influencer research process where Buzz Stream does automatic research about all the influencers, collecting information and their social reach.
- Offers a unified workspace where all the team members can work together.
- Manages all the social media updates and closely monitors emails, tweets, and status updates.
Cons
- It lacks step-by-step tutorials for smooth and hassle-free activities.
- No pre-built campaign
- Sometimes, the platform gets slow and crashes.
Let’s see how a company tripled its ROI by using Buzz Stream-
A local client dealing in the pest control industry collaborated with Buzz Stream and tripled their ROI by using Buzz Stream. Their local organic traffic increased a whopping 666% between April and June.
Observation
Buzz Stream is a beneficial tool for those looking for skilled bloggers from a specific niche to organize and personalize outreach campaigns and assess their performance.
Another great thing about this tool is its unique price structure, making it a perfect pick.
You can avail of its free trial option for the first three price models and cancel the subscription whenever you like. However, this tool’s only loophole is the need for proper training and tutorial.
To sum it up, despite having a few limitations, it is still worth trying!
Rating- 9.5/10
3. Pitch Box
Pitch Box is a link outreach software offering many services like influencer outreach, link building, content marketing, and automation platform.
It serves as an effective medium to connect with niche influencers, bloggers, and PR prospects. Marketers can create customized and personal outreach emails to engage with the audience.
Pitch Box offers customized templates for sending personalized emails and scheduling follow-ups. The add-on elements of reporting and data analytics offer real-time data like segmented reports and outreach analytics.
Key Features
- Integrates with the platforms like Moz, AHREFS and SEMRUSH, and more
- Offers services like backlink management, broken link discovery, CRM, campaign analytics & management
- Schedules sending of emails and automated follow-ups
- Blogger & influencer search features that save time and effort while questing for prospect leads
Pricing
If you are planning to access the outreach services of Pitch Box, then you get two price options to choose from.
- The professional price model costs $495 per month (billed annually) and $550 (billed monthly). Three users can avail of its services simultaneously with unlimited campaigns and contacts.
- The enterprise price model costs $1350 (billed annually) and $1500 (billed monthly). It includes 5000 outreach emails, 3 users, and 5 email accounts.
Pros
- Seamless tracking of multiple email outreach campaigns with open/click/response rate and team analytics.
- You can maintain a tracker of every conversation with the leads, and the tool will automatically send a follow-up mail to everyone.
- You can create your email template for each campaign and assign templates.
Cons
- The platform has tricky navigation, which often bothers people using it for the first time.
- Its monthly subscription plan is quite expensive, unlike other outreach tools.
- Mastering the website’s features may take time because of the complex user interface.
Let’s discover how an email automation platform enhanced their link-building relationships-
A multipurpose email automation platform hired Pitchbox to strengthen its link-building relationships and successfully built over 1000 links.
Observation
Simply put, Pitchbox is an excellent software for managing outreach activities, link building, and PR campaigns.
It combines all the features a digital marketer would need to drive potential leads, get their contact details, and track the campaign’s progress.
The only downside of this tool is the soaring price which a small-scale brand or startup can’t afford.
Ratings- 8/10
4. Ninja Outreach
Ninja Outreach is another link-building & outreach platform that provides its users with mail integration, list management, social media, and more.
It is relevant for startups and established enterprises that wish to generate revenue-driven leads and website traffic through link-building services.
Ninja Outreach offers expertise in outreach activities and influencer marketing. However, their focus is on digital platforms like Instagram and YouTube.
Key Features
- Access unlimited lead generations from the tool’s database by entering the niche as a targeted keyword.
- Organizes all the leads in different segments based on factors like tags and relationship labels
- You can also sync your email id with Ninja Outreach’s API and send emails to your leads in the outreach campaign.
- Track all the sent emails for the latest updates, like who opened the email, clicked through, etc
- You can use the tool to connect with bloggers via Instagram and other social media sites.
Pricing
The price structure of Ninja Outreach is divided into two categories- monthly and annual. The monthly price structure starts at $389, $589, and $849. At the same time, yearly charges include $155, $255, and $459.
Pros
- All-inclusive marketing tool for bloggers.
- Seamless customer support service to help users with their campaigns
Cons
- Ninja Outreach is expensive for small-scale businesses and new brands compared to other outreach tools.
- A few of the features related to influencer prospects could be more efficient, and the tool’s page takes some time to load.
How did a blogger outreach company collaborate with Ninja Outreach for guest posting?
A blogger outreach company onboarded Ninja Outreach for a guest posting relationship and achieved 135k organic traffic/month and an average 11 % reply rate.
Observation
For brands looking to collaborate with influencers, Ninja Outreach is a reliable source that works as a powerful social engine on the web.
The tool is extensively designed with easy-to-use features to find the right group of influencers among millions that would help you to capture the target audience’s attention.
All the influencer-specific features and link-building services are segmented separately on the website and can be accessed with just one click.
The only primary concern about this tool is its relatively high price and beyond budget for micro business organizations.
Overall, Ninja Outreach is a handy tool for brands who work closely with influencers and link-building campaigns and save time and effort while searching for the proper social media blogger.
Rating- 8.5/10
5. Upfleunce
Upfluence is a NY-based startup founded in 2013 as an all-in-one influencer marketing platform for e-commerce businesses and direct-to-consumer brands.
The tool’s offerings are tailored for pitching emerging online businesses with phenomenal integrations like Shopify, Klaviyo, Zapier, and more.
These integrations help brands to unleash their business potential by increasing their network with customers, followers, and subscribers.
Key Features
- Boosts the brand’s influencer marketing campaigns by establishing genuine connections and engaging collaborations with influencers.
- Manages all the aspects related to the influencers, such as identification, outreach, sending briefs, payment status, and more.
- Brands can leverage the tools’ consumer and influencer data metrics to choose a promising blogger with the potential to get maximum returns.
Pricing
The tool offers three levels of service, broadly classified as Growth, Scale, and Enterprise.
With growth subscription, you get the influencer campaign services with access to 1 user account.
With a Scale subscription, you can boost sales and gain access to 5 user accounts.
With an enterprise subscription, you can avail of up to 25 user accounts and access services like influencer information, influencer relationship management tracker, campaign workflow, and more.
Pros
- Easy-to-use platform with smooth and clear workflows
- Systematically divided pricing modules based on real-time parameters.
- Tools like content review, influencer relationship management, Influencer analysis, and more
Cons
- Only offers basic demographic features for audience analysis
- It can be a complex tool and overwhelming for new users.
How did Upfluence help a footwear-based company through its focused email marketing approach?
Upfluence provided its services to a footwear-based company through a focused email marketing strategy, surpassed its content creation goals by 30 %, and reached a 29 % larger
Observation
Brands and marketers who are part of the never-ending race to pitch influencers for a collaboration, Upfluence is their one-stop destination where they get access to an extensive database of thousands of influencers.
The goal of any influencer marketing platform is to minimize the headache of marketers by connecting them with the appropriate bloggers who can drive better sales with ROI.
Upfluence does this by simplifying the process of chasing, communicating, and connecting with those bloggers, tracking every step of the campaign, and monitoring the activities.
Ratings- 9.5/10
6. Tagger Media
Tagger Media is a social media and influencer marketing platform where marketers create and execute their online campaigns that help their brands and ecommerce business to reach their sales & marketing goals.
The offerings include:
- Data-driven marketing research
- Discovery
- Connecting with high-level influencers
- Analyzing the campaigns
Key Features
- Contact/campaign management
- ROI Tracking
- Influencer/audience analysis
- Competitive analysis and understanding of audience growth
Pros
- Social listing features are built for better competitive analysis.
- Customizable workflow tools
- Influencer marketing metric tools include engagement, metrics, ROI, and more.
- It has a dedicated customer support system that works 24×7.
Cons
- Steep learning curve
- Pricing information is not available on the website.
Pricing
Compared to tools like Respona and Buzz Stream, there’s no clear information related to the price plans on Tagger’s website. Instead, it is divided into three types of subscription plans- Starters, Professional, and Enterprise.
The starter plan grants access to user accounts and services like analytics tools. The professional program grants entry to up to 5 user accounts and includes all the devices in the starter pack and those with robust and customized features.
Observation
Tagger Media boasts of being an all-in platform with a vast database of influencer information. It is a massive marketplace for brands to connect with influencers, create campaigns, invite bloggers and make managing campaigns easier.
The only drawback of using this tool is it needs to be more transparent on price modules. However, let’s keep the cost concern aside and focus on the systematic division of services based on your chosen plan. In that case, Tagger Media is a good influencer campaign management interface.
Ratings- 9/10
7. Traackr
Traackr is an influencer research tool that makes identifying potential influencers accessible by leveraging advanced research tools.
The platform provides a comprehensive list of influencers featuring their social media handles, contact details, and blogs, which makes this tool appealing.
Key Features
- Quickly identifies the potential influencers that suit your desired niche.
- Option available for importing contact details from the platform
- Tracks the conversation with the influencers and the content related to their niche
Price
Traackr needs to provide price information on its official website. You can contact the Traackr team for a free demo and further price details.
Pros
- Enables the marketers to invest in the right strategies and streamline the campaigns
- Keeps a record of data-driven influencer marketing
Cons
- No price model available on the website
- Steep learning curve
How has a skincare brand successfully chased the right influencers for product seeding campaigns?
A growing skincare brand launched a product seeding campaign that helped them to source partners on YouTube, which users mostly use for product research.
Observation
Traackr is a cloud-based influencer marketing platform for running and managing influencer campaigns. Its software solution is designed to make life easier for both brand and the agency when working with many influencers at a time.
The key highlight of this platform is its in-built tracking function that helps them to monitor their campaigns closely and manage and upload influencer contact information for future reference.
The only drawback of this high-end tool is the undisclosed pricing structure on the website. Besides that, this tool is a must-have for brands looking for influencer campaign management.
From a marketing perspective, it is one of the leading influencer platforms with the latest end-to-end creator campaign management offerings.
Ratings: 8/10
8. Buzz Sumo
Founded in 2014, Buzz Sumo is a go-to content marketing tool for all budding creators worldwide.
The main objective of this cloud-based platform is to inspire writers and bloggers from every industry and help them write engaging copies and connect with their audience.
This tool collects and integrates articles and social media posts worldwide on a single platform. With this, bloggers seeking competitive content analysis get all the insights about trending writing styles, audience preferences, and more.
Key Features
- Convenient tool to create engaging and high-performing content
- Easy-to-navigate user interface
- A useful tool to search and explore trending content ideas with the help of the right keywords
Price
Buzz Sumo’s price plans are divided into5 major categories- Basic, Content Creation, Enterprise, PR& Coms, and Suite.
All these plans offer free trial and monthly and yearly payment options. Users can also avail 20 percent discount on all the plans if they make annual payments.
Pros
- It can be used for endless searches using the content analyzer.
- Buzz Sumo provides engagement figures for platforms like Facebook, Twitter, Pinterest, Twitter, and more.
- Offers 30 days free trial without any credit card
Cons
- Expensive price plans
- Complicated user interface with multiple features
Let’s learn how a big data company increased its webinar registrations using Buzz Sumo influencer tools!
A company offering its services in big data and automation used Buzz Sumo straight for 4 years and worked with top influencers who are quite trending in tech.
Observation
With evolving digital landscape, Buzz Sumo’s main agenda is to help bloggers and marketers identify and analyze engaging content that suits their niche requirements.
The tool provides valuable insights related to the trending content that would help you to position your brand in the market by creating engagement-driven content.
This will provide better brand recognition, create awareness and generate traffic that can be further converted into solid leads.
Rating- 7.5/10
9. Tomoson
Tomoson is an influencer marketing tool connecting brands and marketers looking to collaborate with suitable bloggers for their niche.
By teaming up with the influencers suggested by the Tomoson tool, you can increase your sales and help level the organization’s market growth.
It allows a collaboration feature enabling the user to add multiple accounts and an ROI dashboard where you can easily track your campaigns.
Key Features
- Search influence database where you can use several filters to track down more than 50000 influencers.
- All the social media accounts are verified through APIs
- Reports and ROI tracking dashboard
Price
Tomoson offers 5 price structures mainly- Basic @ 49 $/month, starter @99 $/month, business @199/month, agency @399/ month and scale@599/month. They also offer 21 days free trial where you don’t need to give your credit card details.
Pros
- It provides income opportunities for the blogger skilled in creating engaging content and persuades many people to follow the former on social media.
- Pocket-friendly price plans along with a free trial of 21 days, where you don’t need to share card details
Cons
- This platform provides excellent opportunities for established content creators; however, it might be of little use for beginners just starting their blogging journey.
Observation
Influencer marketing plays a vital role in growing a brand from scratch. Tomoson connects them with top bloggers with high followers for such brands.
Along with building a network with influencers, Tomoson offers access to the tools required to launch a successful influencer campaign. It helps to drive the right traffic to the website along with backlinks.
Their price and plans are highly affordable, with plenty of options for businesses of all sizes.
Rating- 9/10
Comparison Table for the Emailing Tools Mentioned Above
| Tools | Pros | Cons |
| Respona | 1. Advanced Tracking Feature
2. AI Personalization |
|
| Buzz Stream |
|
|
| Pitch Box | 1. Seamless Tracking of Outreach Campaigns. |
|
| Ninja Outreach |
|
|
| Upfluence |
|
1. Complex Tools for New Users |
| Tagger Media |
|
Pricing information is not available
2. Steep learning curve |
| Traackr |
|
|
| Buzz Sumo | 1. Easy-to-navigate user interface.
2. 30 days free trial without any credit card requirement. |
|
| Tomoson |
|
|
Bottom Line
Every Marketer knows that outreach campaigns are very crucial for driving good sales. Effective outreach campaigns bringing leads and conversions are the backbone of every successful business.
So how do you find which outreach tool best fulfills the brand’s needs?
Well, the answer is entirely subjective. You can select the best outreach tool for your e-commerce business by defining your goals and personal preferences.
For conducting a successful outreach campaign, you may find useful tools like Respona Buzz Stream as they help find and connect with the right set of bloggers, streamline the outreach campaigns, and boost performance.
Similarly, if you want to manage your relationships with potential influencers, you can go right with Upfluence. It is a powerful IRM and outreach platform. It is extensively designed to keep track of all the influencers you work with.
Once you identify your business goals and have a marketing strategies roadmap, you can easily pick the right link-building tools that align best with your budget and campaign needs.
Reference Articles
https://wearegrow.com/blogger-outreach-strategy/
