Guest posting is a versatile SEO tactic that can be used in various ways to fulfill different objectives. It is crucial for bloggers and content creators to navigate the digital space to understand the nuances of different types of guest posts.
All types of guest posts have a specific purpose and contribute to the abundance of information on the internet, ranging from informative case studies to practical how-tos. This blog explores the topic of guest posting by reviewing the seven types. It lays forth a strategy for successful audience involvement and content cooperation.
Whether you’re a seasoned blogger or new to content development, these guest post ideas will provide you with the skills you need to strategically increase your online presence.
What is Guest Posting?
Guest blogging, a common method in the digital world, is writing and publishing content on someone else’s website. Referral Rock reports that 60 percent of bloggers produce one to five monthly guest posts.
It is a joint venture between the hosting website and the guest writer. As compensation for their insightful contributions to the host’s platform, guest writers get exposed to a wider audience. Image Source
The guest writer’s readership grows through this win-win collaboration, while the hosting website gains access to fresh, diverse perspectives. Guest posting is a systematic approach to building authority, fostering relationships, and promoting community involvement, as well as obtaining backlinks.
It is a flexible tool in the content marketing toolkit that helps people share their expertise, interact with new audiences, and contribute to the ever-expanding body of information on the internet.
Benefits of Guest Posting
Guest blogging is a highly beneficial SEO approach that offers several advantages. The primary benefits that guest posting can offer website owners are outlined in the following section.
- Growth of Your Network
Getting in touch with prominent bloggers and influencers a few years ago was challenging. However, with the advent of technology, the process has gotten simpler. Websites that welcome guest contributions develop a vibrant community of authors interested in certain topics.
- Allows You to Create Natural, High-quality Backlinks
Creating quality backlinks to your website is one of the excellent benefits of guest posting. You can get much-coveted backlinks to your website from other websites by tactfully inserting links to your content in guest posts you create for other websites.
To create natural, high-quality backlinks for their website, brands and corporations still use guest blogging on relevant, high-quality websites. In addition to obtaining extremely valuable backlinks, you can increase your website’s exposure and authority online by carefully placing links to your content in guest blog posts on other websites.
- Guest Posts Help with SEO
The benefits of content marketing for SEO are undeniable. A blog is one of the finest strategies to rank well for a wide range of keywords. What possible SEO advantages may guest posting offer? Not only can guest posts provide your audience with a diverse array of viewpoints, but they also supply search engines with a ton of new information to index.
- Displays a Robust Internet Presence
The foundation of contemporary digital marketing techniques is developing a strong online authority. Even if your target audience is highly engaged with your content, turning them into devoted members and customers is very hard if they don’t trust your company.
One way to demonstrate the legitimacy of your business is to write content for other reputable sites. With this successful digital marketing technique, you can persuade your target audience that your company is dependable and trustworthy. Every value proposition you present on your website will receive an open reaction as a result.
7 Kinds of Guest Posting
Understanding the various types of guest articles is one of the most crucial components of the guest blogging approach. In this section, we’ll review several different formats and how to utilize them to increase your online presence.
1. Expert Roundups
Attending a symposium of thinking leaders is analogous to taking part in an expert gathering. These meticulously put-together collections combine the subject-matter specialists’ knowledge to give users an in-depth manual.
You gain knowledge and position yourself as a leading authority in your subject by contributing your ideas. Expert roundups are not just one person’s contributions; they represent a knowledge foundation that the community as a whole can benefit. Image Source
The research stated above indicates that expert roundups are the most advantageous yet seldom type of guest posting.
2. Influencer Collaboration
Collaborating with thought leaders or other notable players in your industry to create guest posts will increase the amount of people who read your content. Image Source
The influencer marketing sector experienced substantial growth in 2016, nearly doubling in size, as the graph indicated above shows. It is projected that in 2023, the market will be valued at $21.1 billion. By interacting with the influencers’ followers, this tactic broadens your audience and gives your content more credibility.
3. Local Guest Posting
Local guest posting is a fantastic strategy for businesses looking to engage with their community. You can establish a strong local online presence and attract new customers by contributing articles to local blogs or websites. In addition to increasing your visibility, this tactic helps you win the respect and trust of the community.
A feeling of community and loyalty is fostered by keeping readers informed about upcoming and ongoing activities and fostering strong relationships with both your business and the community.
4. Case Studies
An effective way to illustrate concepts, strategies, or goods in a realistic, real-world setting is to include case studies in guest posts. They are one of the seven types of guest blogging and work well for attracting readers and demonstrating the effectiveness of particular strategies.
As per the Content Marketing Institute, case studies were employed by 73% of the most successful content marketers. Nearly half of SaaS companies think case studies increase sales. These studies concentrate on specific cases, shedding light on the challenges faced, the strategies employed, and the outcomes obtained.
This type of guest post bridges the gap between theory and real-world application to educate readers. Case studies broaden the scope and complexity of guest blogging tactics by providing success stories.
5. How-to Guides
How-to articles are a mainstay among the seven various types of guest blogging. They give readers a detailed and organized approach to completing specific activities or goals. These handbooks are really helpful resources that break down complex processes into manageable stages. Insightful analysis and practical, attainable advice from guest writers give readers a sense of competence and achievement.
The audience can apply the newly acquired skills or achieve their objectives more easily, thanks to the practical knowledge offered in this guest post style. For readers searching for enlightening advice and practical information, how-to guides offer a choice of guest post formats with more depth and give a more engaging and diverse read. Image Source
The image above illustrates the steps in creating and publishing a how-to manual. These are some wise guidelines to consider while creating a guide that benefits your website and niche.
The captivating format of Listicles, which uses an orderly list and understandable language, effectively enthralls and educates readers. This layout makes it simple for users to comprehend and rapidly internalize key ideas and concepts.
According to Backlinko, guest-blogged listicles get 218% more shares than “how-to” tutorials. Known for its adaptability, this kind lets guest writers showcase their individuality without compromising readability by addressing a wide range of subjects.
As a means of instruction for guest blogging, interviews are getting more and more popular. This gives readers immediate access to opinion leaders, business experts, and powerful individuals. Interviews differ from the other seven types of guest blogging in that they provide an avenue to investigate alternative perspectives and gain expert insights.
Incorporating reputable individuals within the content not only strengthens the guest posting strategy but also lends the approach greater validity.
Points to Remember While Guest Blogging
Let’s examine a few key considerations for guest posting that each SEO marketer should have in mind:
1. Find a Website Within Your Niche
Before initiating the guest posting strategy, the first and foremost thing to do is to search for websites within your niche or sector. There is no point in writing for a website that has a different audience altogether. One of the best ways to search for websites that are looking for guest contributors is to try various search terms.
For example, if you are looking for a health and fitness-related website, you can search health & fitness-related articles + guest posts or fitness blogs + write for us.
2. Build Real & Genuine Connections
The key to pursuing website owners for posting your blogs is working on building a healthy relationship with them. Try to get to know their website, audience, content tone, and writing style to deliver the finest content. Networking will help you build authority, credibility, real relationships, and high-quality backlinks to your website.
3. Write Headline That Converts
Once you have found the website to get your blogs published, the next step is to write an attractive and captivating headline to drive an audience. Are you aware that out of 10 people, 8 will read the headline; however, out of 10, only 2 will read the entire article or blog? That’s why a headline is the main component of writing any piece of content, as it is the first impression you make on your customer.
4. Use Easy-to-understand Language
When it comes to writing any type of content, it is better to avoid using technical terms that might not be easy to understand by everyone. On average, people avoid interacting with content that requires too much searching for the meaning of the word.
5. Edit Your Content
One vital aspect that needs to be kept in mind by all writers is to always proofread their content before submitting it to any website owner. Submitting an unedited version of your article could end up being rejected. Therefore, you should take a good amount of time thoroughly going through your writing and cross-checking for any facts or research. Verify whether there are any spelling or grammar issues. Make sure the introduction and conclusion of your content are compelling and well-structured.
6. Insert Relevant Illustrations
A blog post or article’s level of engagement can be raised with the use of pictures, videos, infographics, and other visual aids. The study shows that visually appealing material is digested 60,000 times faster than text. Visuals greatly influence how people perceive, comprehend, interact, and retain information.
7. Avoid Personal Branding
When composing a guest post, try to steer clear of promoting any of your products or services. The goal should be to create excellent articles or blog posts that are advantageous to the readership and the host website. If your content is both fascinating and helpful, people will find their way to your website organically.
It is also recommended not to insert too many links to your content, or it might get detected as spam. The user experience should be considered while writing a guest article. Put simply, the content has to prioritize the needs of the audience rather than appearing to advertise goods or services.
Guest posting is one of the most beneficial SEO strategies every marketer should try. The type of guest post is not restricted to articles; there are other varieties, as explained in the blog, that you can employ in your digital marketing plan. To get the intended outcomes while getting your guest pieces published, search for respectable and well-known websites in your niche or business.
To prove your value, provide intriguing and original pitches to website owners. Keep in mind that it is a continuous process. Writing excellent content on a regular basis and getting it posted on the appropriate website are both essential. From improving your SEO to developing a solid online presence, guest posting is the approach that can help you achieve all of these goals and more.