When ranking websites in search results, Google’s ranking algorithm considers a variety of factors.
One of the factors that carry a lot of weight is the number of backlinks to a website. However, backlinks aren’t all the same because some are high quality and authoritative depending on the site they’re placed in.
With a solid link building strategy, it’s possible to find link building opportunities but also ensure that the links are also from trusted and established websites.
If you’re an agency providing services for your clients, and you want to do link building properly, it can take an extended period of time.
Alternatively, you can approach a white label link building service company, which is readily available and has the right strategies to help you build the authority of your clients’ websites. Not only that, but these services also help improve the sites’ rankings in Google’s search results pages (SERPs).
White label link building happens when a marketing agency hires a third-party white label link building agency to perform link building services for their clients. Usually, resellers don’t disclose to their clients that the work has been outsourced, which is why it’s necessary to submit white label reports.
White label reports don’t include any branding, logos or contact information of the third-party service that’s carrying out the link building work on behalf of the agency’s clients. This way, the agency can share the reports with their clients directly.
Simply put, white label link building is the process of reselling links produced by a third-party or external service under your own brand or agency name.
Agencies usually carry out rigorous analyses to sift the blogs that are relevant to their clients’ needs or niches, and personally reach out to those blogs in a bid to get backlinks from them.
Through white label link building partnerships, the agency ensures that its clients’ sites are able to reach the first page of Google.
The third-party or external company providing the link building services makes sure that the links are delivered within a specified period of time for any niche. They get this done through a number of white label link building strategies, which we’ll share in this guide.
Previously, you would get quick and easy backlinks from bloggers and influencers in your niche if you had high quality content.
However, link building isn’t as easy now as it was back then thanks to the different updates that Google rolls out every other time.
As a white label link building strategy, content creation and writing ensure that you get high quality and engaging content based on trending topics that would be value adds for your site. This way, you can streamline the link building process on several relevant sites based on your niche and needs.
Conducting an intense competitor analysis is another easy and effective white label building strategy. This strategic step by step process takes several steps to do including finding competitors, using a keyword tool to see where they get their quality links from, and requesting for backlinks.
To get started, you need to select your top three competitors and then load them into a keyword research tool to filter the links based on the niche. You also have to consider the domain authority of your competition to give you direction.
Once you have all these details about links, sources and domain authority of the sources, you can create a list of the sources from where you want to get links.
This list should include information like the webmaster’s name, email address and other details that will help you reach out to them for link building purposes.
With all the information in hand, the next step is to send customized emails that are specific and to the point. If you have analyzed and picked sources with high chances of giving you a backlink, you can quickly build more links for your clients’ sites through this strategy.
Guest posting is another quick way of getting quality backlinks. The white label link building strategy involves writing quality content for other blogs or niche-related websites but there are some things you need to keep in mind.
To begin with, you need to target highly relevant and authoritative websites. You just don’t post on low authority or irrelevant sites like a few years ago and expect great results.
You need to be hyper-targeted to effectively drive SEO juice to your clients’ sites and create content only for sites in your niche with a DA of 40+.
Identify anything from 50 to 100 niche-related blogs with a strong DA that accepts guest posts, review your list and submit exceptional content with valuable and unconventional information.
Networking with the editors ensures that you can have at least 10 sites that offer you regular links and you give them quality content in return.
This white label link building strategy involves identifying connections with blogs or websites that can host a hyperlink in order to create a reputable and far-reaching online presence.
Find out the people already connected to your business or brand that would readily help support your efforts. Their stamp of approval not only gets you backlinks but can also help drive referral traffic back to you.
Conduct keyword research to identify the potential blogs or sites that could host your link, but also consider being a source for journalists through sites like HARO or MuckRack.
When a journalist references your work, they add a backlink as a context, which in turn builds an authoritative link for your site.
Broken links are all over the internet and they’re a rich source of quality backlinks. Replacing such broken links with your own links on other sites can help improve organic reach and increase your ranking on search results pages.
This white label link building strategy involves entering your competition’s site into a keyword research or site explorer and filtering for broken backlinks.
Once you find some, create relevant content that could replace the backlink and reach out to the webmaster to let them know they have a broken link. Make sure you ask if they’re willing to replace the link with yours.
This tactic works best when you select pages that are relevant and have high traffic volumes. You can also reclaim existing links with 404 errors without waiting for approval to replace a broken link on your competitor’s site.
Infographics are a brief but important part of marketing and branding. Not only that, but they’re a great tactic used in white label link building as they’re engaging to the audience and can convert them into leads for your clients’ business.
As a link building strategy, infographics win over plain text so you can look out for influencers in your niche who share infographics on their sites or social platforms regularly and contact them.
You can get their feedback on your infographic instead of asking directly for a share or link, and if they find it impressive, they can easily give you a backlink as they share it on their blogs or sites.
Niche edits are links that you add to an existing website content or blog that make a great addition to your blogger outreach efforts. They’re not based on the site’s domain authority but on finding relevant link placement opportunities and fit nicely into organic and local SEO.
Reciprocity is one of the simplest white label link building strategies that involve using reciprocal link building with competitors who complement your business or brand.
Such competitors include another agency or individual in your niche who provides complementary services instead of being direct competitors.
For example if your agency specializes in social media marketing, you can reach out to a competitor in email marketing in the same niche. They’re highly relevant but not direct competitors, which offers an excellent opportunity to build reciprocal backlinks.
This strategy involves being active by sharing new images, posts and updates on social media platforms. Doing this not only boosts engagement but can expose your site URL and brand to more people who can share your best content with their audiences.
It also works towards bolstering visibility and improving your link profile.
If your site has many original pictures of your own, it’s easy to build links on those images. You can take photographs of your products or services, create icons, charts or other images and make sure they’re so unique that no one else can claim ownership of them.
While creating your designs, make sure that people can search for them online to increase your chances of getting backlinks.
Find websites that use your images through reverse image searches on tools like Image Raider or Tineye, and contact the blogs or sites to request for a backlink to your website.
White label link building services are on a surge owing to the importance that Google and other search engines have placed on high-quality links.
These 10 strategies can help you deliver the service your clients have signed up for to improve their site rankings and traffic.
Vibhav is the Co-founder of Outreach Crayon and CBO at Ebizon. He plays a key role in empowering retail clients to catalyze Digital Marketing, Mobile Commerce & other Futuristic technologies as their #1 competitive advantage.