Page Authority is a metric developed by Moz to gauge a page’s ranking probability. It uses dozens of metrics to evaluate each page’s SEO strength and assign a score from 0-100 accordingly.
You may already be familiar with Domain Authority (DA) and Page Authority (PA). These terms were created by Moz – a SaaS company – and are used for different purposes.
When building backlinks, it is of the utmost importance to stay away from automated methods. Automated methods allow you to build massive amounts of backlinks at once, which is why they attract many marketers and SEOs.
As a website owner, you need to keep track of a lot, especially when optimizing your web presence for search. You’ll face Google’s constant algorithm changes, new metrics, and strategies, among other factors that you can’t control. Despite the challenges, optimization comes with several
Getting your product descriptions just right is crucial for eCommerce SEO. Your product descriptions not only help you rank but also drive conversions and sales. Your descriptions need to be optimized for the keywords you are targeting and for conversions. They need to explain what the product
Did you just launch a new website? Congratulations. However, launching a website is just the first step. There are other steps you need to complete to make your new website a successful one. One of them is Search Engine Optimization (SEO).
A while back, before Google and other search engines ever existed, web ranking was based on keyword usage in a page’s content. At the time, search engine optimization (SEO) practitioners overused targeted keywords, a method known as keyword stuffing, in a bid to rank higher even when the content
When ranking websites in search results, Google’s ranking algorithm considers a variety of factors.